Kia Company has unveiled the Imaginative and prescient Meta Turismo electrical grand tourer idea at Milan Design Week, making its international public debut. The idea encompasses a gaming-inspired cockpit with haptic analogue controls, a 180-degree rotating passenger seat, augmented actuality HUD modes, and an exterior projector for group gaming when parked.
South Korea-headquartered Kia Company has introduced full particulars of its Imaginative and prescient Meta Turismo electrical grand tourer idea at Milan Design Week, marking the mannequin’s international public debut following an preliminary reveal in Korea final December to mark the model’s eightieth anniversary.
The idea is on show at Salone dei Tessuti (Through S. Gregorio, 29/A) in Milan alongside a lineup of Kia electrical automobile idea fashions, with the exhibition open to guests till Sunday, April 26, 2026.
Karim Habib, govt vice chairman and head of Kia World Design, says: “The Imaginative and prescient Meta Turismo marks a major milestone, demonstrating how Kia’s ‘Opposites United’ design philosophy additionally shapes our future imaginative and prescient of mobility. Harmonising the spirit of Sixties long-distance touring with the limitless prospects of an immersive digital expertise, now we have created a automobile that strikes past the bounds of custom.”
Externally, the idea makes use of an excessive cab-forward structure with a low, extensive profile. Kia describes the surfacing as “mushy geometric,” with faceted panels and mushy transitions creating what it phrases a stability between sculptural and technical precision. On the rear, a horizontal ultra-slim LED blade wraps across the rear corners. Design cues from jet plane — particularly the canard, a small forward-mounted wing-like projection — are referenced within the construction housing the higher entrance lamp and rear-view digital camera.
The inside gives two distinct seating configurations. The driving force’s place facilities on an ultra-slim instrument cluster and a lightweight body seat with mesh material for airflow, optimized for efficiency driving. The passenger seat makes use of the identical type language however adopts a lounge-like posture optimized for augmented actuality (AR) content material by way of a 3D heads-up show (HUD). When the automobile is stationary, the passenger seat rotates 180 levels to permit face-to-face interplay with rear occupants.
A central characteristic of the cockpit is a set of analogue controllers that interface with digital methods to ship haptic suggestions and bodily simulation. These embody a joystick-style digital gear shifter that recreates the feeling of drugs modifications and generates emotive digital engine sounds, a launch management and grand tourer (GT) increase button, and a dial for adjusting digital engine response, suspension sensitivity, and driving really feel.
The idea’s steering wheel, impressed by gaming controllers, helps three consumer expertise modes: Speedster, centered on a sensory pace expertise by way of wide-angle AR HUD with dynamic lighting and sound; Dreamer, activating AR HUD and AR glasses overlays in city environments; and Gamer, enabling digital racing by way of the AR HUD and an exterior projector when the automobile is parked.
Habib provides: “The Imaginative and prescient Meta Turismo is a bodily manifestation of Kia’s steady push ahead – bringing collectively daring design and complicated expertise – to remodel electrical mobility right into a deeply emotional and fascinating expertise. This idea embodies Kia’s imaginative and prescient of a future the place mobility is not only in regards to the vacation spot, however about creating human-centred areas that have interaction, stimulate, and encourage our prospects in methods but to be imagined.”
