California’s all-electric automobile gross sales remained roughly thrice greater than the U.S. common of seven.5% within the first half of 2024. The state was additionally answerable for a full third of all EV registrations within the nation. Of these, the Tesla Mannequin Y retained its gross sales crown, however different EV manufacturers like Rivian and Hyundai are gaining steam—and shifting into areas the place Tesla does not play but.
It is price noting that the Hyundai Ioniq 5 grew to become California’s third hottest EV. In the meantime, the Rivian R1S is now the top-selling giant SUV within the state, outselling choices just like the Lexus TX and Cadillac Escalade, in accordance with the California New Automobile Sellers Affiliation’s (CNCDA) information and estimates. Nonetheless, the Tesla Cybertruck is off to a superb begin, already becoming a member of the highest 10 EVs offered in tenth place.
25% Plug-In Automobile Share—What Now?
Plug-in electrical automobile share in California is comparatively steady at roughly 25% (together with 22% for EVs) within the first half of the 12 months. The primary query is whether or not we are going to see additional gross sales develop to extend this quantity.
But there are indicators that each the EV market and whole automobile gross sales are down, partially because of elements like excessive rates of interest. Gross sales of plug-in electrical automobiles have been down in Q2 for the primary time since 2020.
New gentle automobile registrations in California throughout the second quarter of 2024 have been estimated at 460,725, almost 2% lower than a 12 months earlier. The primary half of the 12 months was additionally slower than a 12 months in the past, at 892,363 items, down 0.7%.
In the course of the second quarter of 2024, some 116,306 new plug-in automobiles have been registered in California, 1.3% lower than a 12 months in the past. Rechargeable automobiles accounted for 25.2% of the overall market, which is a brand new report (marginally greater than the earlier one).
Battery electrical automobile (EV) registrations amounted to 101,443, down 1.3% 12 months over 12 months, taking 22.0% of the market—additionally a brand new report. Plug-in hybrid automobile (PHEV) registrations decreased by 1.6% 12 months over 12 months to 14,863 (3.2% share).
Concurrently, gross sales of non-rechargeable hybrids continued to extend at a wholesome charge. In Q2, 62,038 new hybrids have been registered, 22% greater than a 12 months in the past, which is sufficient for almost 13.5% of the market.
Under, we hooked up the newest quarterly and year-to-date numbers, with new graphs primarily based on the newest information (revised in comparison with the earlier quarters).
Plug-in electrical automobile registrations in California (est.) in Q2’2024 (YOY change):
- BEVs: 101,443 (down 1.3%) and 22% share
- PHEVs: 14,863 (down 1.6%) and three.2% share
- Whole plug-ins: 116,306 (down 1.3%) and 25.2% share
- HEVs: 62,038 (up 22%) and 13.5% share
- Whole xEVs: 178,344 (up 5.6%) and 38.7% share
* CNCDA revised some numbers; some numbers have been estimated
In the course of the first half of the 12 months, all-electric automobile registrations elevated marginally by 0.5% to 191,322 items. PHEVs have been up by virtually 4% to 30,542. If the weakening continues, California will see a decline in plug-in automobile gross sales in 2024.
Plug-in electrical automobile registrations in California (est.) in Q1-Q2’2024 (YOY change):
- BEVs: 191,322 (up 0.5%) and 21.4% share
- PHEVs: 30,542 (up 3.8%) and three.4% share
- Whole plug-ins: 221,864 (up 0.9%) and 24.9% share
- HEVs: 118,222 (up 35%) and 13.2% share
- Whole xEVs: 340,086 (up 10.6%) and 38.1% share
For reference, in 2023, roughly 440,000 plug-in automobiles have been registered in California (45% greater than in 2022), which was 24.7% of the overall market. EVs famous about 380,000 items registered, equaling a few 21% share of general California automobile gross sales.
The variety of stand-alone all-electric fashions—listed among the many most registered of their subcategories—amounted to 12.
All-electric automobile registrations in H1 2024:
- Tesla Mannequin Y (69,810): #1 in Luxurious Compact SUV (65.6% share)
- Tesla Mannequin 3 (21,050): #1 in Close to Luxurious Automobiles (39.5% share)
- Hyundai Ioniq 5 (7,191): #5 in Compact SUV
- Tesla Mannequin X (5,833): #2 in Luxurious Mid-Measurement SUV
- Ford Mustang Mach-E (5,314): #3 in 2 Row Mid-Measurement SUV
- Rivian R1S (4,837): #1 in Luxurious Giant SUV (23.8% share)
- BMW i4 (4,060): #3 in Close to Luxurious Automobiles
- Chevrolet Bolt EV/Bolt EUV (3,960)
- Volkswagen ID.4 (3,909)
- Tesla Cybertruck (3,048)
- Toyota bZ4X (3,046)
- BMW iX (3,010): #5 in Luxurious Mid-Measurement SUV
- Ford F-150 Lightning (2,999)
- Mercedes-Benz EQB (2,414): #2 in Luxurious Subcompact SUV (17.3% share)
- Tesla Mannequin S (2,363): #1 in Luxurious and Excessive-Finish Sports activities Automobiles (10.3% share)
- Audi This autumn e-tron (1,999): #3 in Luxurious Subcompact SUV (14.3% share)
- BMW i5 (1,805): #2 in Luxurious and Excessive-Finish Sports activities Automobiles
The highest plug-in hybrids have been the Toyota RAV4 Prime (5,191) and Jeep Wrangler 4xe (4,614).
*Crimson underlined fashions point out fashions that may be recognized as plug-ins by their identify.
As in earlier quarters, the Tesla Mannequin Y is the state’s best-selling automobile general. However, the Tesla Mannequin 3 remained exterior the highest 5.
The highest fashions general (H1’2024):
- Tesla Mannequin Y – 69,810
- Toyota RAV4 – 36,160
- Toyota Camry – 29,012
- Honda Civic – 26,926
- Honda CR-V – 25,340
- Tesla Mannequin 3 – 21,050
In Q2, Tesla famous a major 24.1% year-over-year lower in registrations to 52,211. The model’s share decreased to 11.3% from 14.6% a 12 months in the past.
Tesla stays the dominant participant within the EV phase with a 51% share in Q2 2024. Nonetheless, all non-Tesla BEV registrations mixed have been about 49,232, they usually would possibly quickly outpace Tesla. Take the Rivian R1S, for instance; Tesla provides no choices that may be thought-about a real luxurious giant SUV, with the Mannequin X being solely a midsize one. As extra opponents provide new choices in numerous segments, Tesla might quickly lose extra general market share.
BEV registration ends in California in Q2:
- Tesla: 52,211 (down 24.1%, 11.3% share)
non-Tesla BEVs whole: 49,232
CNCDA exhibits that Tesla had a 3.8% share within the U.S. market in H1 2024. In comparison with the overall variety of 7,758,241 items offered, Tesla accounted for roughly 295,000 items.
The variety of Teslas registered in states exterior California (calculated because the distinction between the estimated whole U.S. and California) was roughly 193,000.
