Tesla is now claiming that Cybertruck was the ‘best-selling electrical pickup in US’ final 12 months regardless of not even reporting the variety of deliveries.
There’s a whole lot of context wanted right here.
As we frequently highlighted, Tesla is unfortunately certainly one of, if not probably the most, opaque automakers concerning gross sales reviews.
Tesla doesn’t break down gross sales per mannequin and even area.
For comparability, right here’s Ford’s This fall 2024 gross sales report in comparison with Tesla’s:
You can argue that Tesla has fewer fashions than Ford, and that’s true, however Tesla’s report actually has two traces regardless of having six completely different fashions.
There’s no purpose to not provide an entire breakdown like all different automakers apart from attempting to make it exhausting to confirm the well being of every automobile program.
This has been the case with the Cybertruck. Tesla is bundling its Cybertruck deliveries with Mannequin S, Mannequin X, and Tesla Semi deliveries.
Regardless of this lack of disclosure, Tesla has been in a position to declare that the Cybertruck has change into “the best-selling electrical pickup truck” within the US in 2024:
It very effectively could be true. Ford disclosed 33,510 F-150 Lightning truck deliveries within the US in 2024 whereas most estimates are placing Cybertruck deliveries at round 40,000 models.
These are world deliveries, however Tesla solely delivered the Cybertruck within the US, Canada, and Mexico in 2024, and many of the deliveries are believed to be within the US.
Nonetheless, there’s important context wanted right here, as we highlighted in our current ‘Tesla Cybertruck gross sales are disastrous‘ article.
First off, Tesla had a backlog of over 1 million reservations for the Cybertruck that it has been constructing since 2019. This led many to imagine Tesla already had years of demand baked in for the truck and that manufacturing could be the constraint.
Nonetheless, based mostly on estimates, once more, as a result of Tesla refuses to reveal the information, Cybertruck deliveries have been both flat or down in This fall versus Q3 regardless of Tesla introducing cheaper variations of the automobile and ramping up manufacturing.
Once more, that’s after nearly 40,000 deliveries.
Moreover, with nearly 11,000 deliveries in This fall within the US, Ford extra probably than not outsold Cybertruck with the F-150 Lightning in This fall.
Electrek’s Take
Tesla is in harm management right here. There’s little question that it’s having points promoting the Cybertruck.
Stock is stuffed with Cybertrucks and Tesla is now discounting them and providing free lifetime Supercharging.
Tesla is nice at ramping up manufacturing, and it’s clear the Cybertruck is just not production-constrained anymore. It’s demand-constrained regardless of having over 1 million reservations.
Once more, these reservations have been made earlier than Tesla unveiled the manufacturing model, which occurred to have much less vary and price considerably extra.
The upcoming cheaper single motor model ought to assist with demand, however I’ve critical doubts Tesla can ramp this program as much as greater than 100,000 models within the US.
As a reminder, Tesla put in a manufacturing capability of 250,000 models yearly and Musk mentioned he might see Tesla promoting 500,000 Cybertrucks per 12 months.
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