A survey from Accenture has indicated that greater than half of drivers in a number of key automotive markets will doubtless go for an electrical automobile inside the coming decade. A superb portion of non-EV drivers at present are additionally contemplating an electrical automotive for his or her subsequent buy.
As famous by Accenture, its survey includes 6,000 automotive consumers throughout america, Italy, Germany, France, China, and Japan. The survey’s outcomes present that there’s a want for automakers to switch their technique in order that they will break into mainstream clients which might be nonetheless cautious of electrical automobiles.
General, the outcomes of the survey are constructive for electrical automobiles. A complete of 47% of drivers famous that they’re satisfied the longer term belongs to electrical automobiles. A complete of 57% of drivers, alternatively, are anticipated to undertake an electrical automobile inside the subsequent 10 years. A complete of 43% of non-EV drivers are additionally contemplating an electrical automotive for his or her subsequent buy.
NEWS: Accenture has launched a brand new research about EV adoption.
Highlights:
• 57% of drivers may have adopted an EV inside the subsequent 10 years
• 43% of non-EV drivers are contemplating an EV for his or her subsequent buy
• 23% of individuals surveyed who don’t presently personal an EV mentioned they see… pic.twitter.com/HnxVqBQPwz— Sawyer Merritt (@SawyerMerritt) November 13, 2024
Maybe most significantly, 80% of the survey’s respondents famous that they take into account reliability, security, and value as main buy standards for his or her subsequent automobile buy. With these ends in thoughts, Accenture famous that it uncovered 5 distinct electrical automobile driver “minsdonas,” or buyer segments for the EV market.
These “mindsonas” are the “Strategist,” which incorporates drivers who’re already inclined in the direction of high-end EVs; the “Individualist,” which incorporates drivers who’re youthful and like EVs for his or her tech; the “Carer,” who’re environmentally-conscious drivers who view automobiles as sensible instruments; the “Conservative,” which embody drivers who worth reliability and stay hesitant about electrical automobiles; and the “Frugal,” that are drivers that prioritize value probably the most.
As per Accenture, a complete of 20% of its respondents might be labeled inside the “Strategist” mindsona section; a complete of 25% might be labeled inside the “Individualist” section; a complete of 21% may be labeled inside the “Carer” section; a complete of 17% may be labeled inside the “Conservative” section; and 17% may be labeled inside the “Frugal” section.
Accenture famous that thus far, electrical automobiles makers have thrived by tapping into the “Strategist” and “Individualist” segments, that are already drawn to the perfect and most technologically superior automobiles out there. Tomorrow’s mainstream clients, such because the “Carer,” “Conservative,” and “Frugal” drivers, alternatively, prioritize various factors. Electrical automobile makers that may then provide EVs that correspond to the priorities of those buyer segments will doubtless thrive as sustainable automobiles turn out to be extra mainstream.
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