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Saturday, September 21, 2024

Lucid CEO takes digs at Tesla and Rivian as EV rivalry heats up


Lucid CEO Peter Rawlinson not often misses a possibility to throw shade at electrical automobile rivals. That was no totally different lately, because the frontman lately mentioned in an interview that it is ready to provide cheaper vehicles than Tesla with the identical battery pack, and that Rivian’s new SUVs received’t evaluate to the Gravity.

Rawlinson spoke to CarBuzz on the Goodwood Competition of Velocity, the place he mentioned Lucid’s industry-leading vary rankings and the way it has been capable of provide nice automobiles at costs he feels are aggressive.

The dialogue all began with Rawlinson stating Lucid is doing no matter it will possibly to get its automobiles beneath $50,000, together with the technique of licensing its expertise to different automotive firms. Calling the tech Lucid makes use of “an enabler,” Rawlinson continues to be fast to flex the corporate’s effectivity and vary rankings, which have been nice for the corporate’s notion within the EV sector.

He used the chance to shade Tesla’s vary in a direct comparability when speaking in regards to the 88 kWh pack:

“We received extra vary than anybody else with simply an 88 kWh pack [now an 84 kWh pack for 2025], which is smaller, lighter, and far more cost effective than the competitors. And that’s why we will provide [the Lucid Air Pure] cheaper than Tesla.”

Rawlinson and Tesla CEO Elon Musk have had a little bit of a rivalry since Lucid got here to the market a number of years in the past. Musk has been adamant that Rawlinson, who mentioned he was Chief Engineer of the Mannequin S, didn’t truly maintain that place and left when issues received troublesome within the automobile’s early growth stage.

Lucid CEO Rawlinson says he was Mannequin S Chief Engineer, a declare Elon Musk refutes

Rawlinson’s feedback relating to Rivian needed to do with its upcoming Gravity SUV.

Rivian lately partnered with Volkswagen for an as much as $5 billion funding, which can preserve the EV maker afloat amidst financial hardships that include being a startup.

Rawlinson was requested in regards to the partnership, and Rivian’s plans to roll out three new SUVs within the coming years that it unveiled earlier in 2024. He isn’t threatened by the prospect:

“You can say, ‘How is Rivian gonna reply?’ As a result of Gravity is gonna be the very best SUV on the market, and nobody will have the ability to compete with it. To me, product is king. Deliver it on […], however I’ve pushed R1S, and I’ve pushed the Gravity. I’m not fearful.”

Lucid will report its earnings for the second quarter on August 5.

I’d love to listen to from you! In case you have any feedback, issues, or questions, please electronic mail me at [email protected]. You may as well attain me on Twitter @KlenderJoey, or when you have information ideas, you’ll be able to electronic mail us at [email protected].

Lucid CEO takes digs at Tesla and Rivian as EV rivalry heats up








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