Lamborghini has cancelled plans for its first battery electrical automobile, the Lanzador, citing near-zero purchaser demand. CEO Stephan Winkelmann confirms the mannequin will as an alternative launch as a plug-in hybrid, with all the Lamborghini vary set to be PHEV by 2030.
Lamborghini has formally cancelled plans for its first battery electrical automobile (BEV), confirming that the Lanzador idea previewed in 2023 is not going to enter manufacturing as an all-electric mannequin.
The Sant’Agata Bolognese-based supercar maker will as an alternative develop the Lanzador as a plug-in hybrid electrical automobile (PHEV), becoming a member of a lineup that already contains three hybridized fashions: the Revuelto, Temerario and Urus SE.
Based on Stephan Winkelmann, chief government at Lamborghini, the choice adopted greater than a yr of inner evaluation. “The choice was made after over a yr of steady inner dialogue, partaking with clients, sellers, market evaluation and world knowledge,” he says.
Winkelmann informed The Sunday Occasions that buyer urge for food for a completely electrical Lamborghini had did not materialize. He describes the acceptance curve for BEVs within the firm’s goal market as flattening and “near zero.”
“Investing closely in full-EV improvement when the market and buyer base should not prepared can be an costly pastime, and financially irresponsible in direction of shareholders, clients and to our staff and their households,” he provides.
The chief government says Lamborghini’s consumers place excessive worth on the sensory expertise delivered by inner combustion engines. “EVs, of their present kind, wrestle to ship this particular emotional connection,” he explains.
The Lanzador was first proven on the Pebble Seashore Concours d’Magnificence in August 2023 as a high-riding 2+2 coupe grand tourer with an electrical motor on every axle and a mixed output exceeding 1,000kW (1,360hp). Initially slated for a 2028 launch, the timeline had already slipped to 2029 earlier than the undertaking was quietly shelved on the finish of 2025.
In a proper assertion, the corporate says its authentic roadmap had envisaged a completely electrical Urus by the tip of the last decade, adopted by a completely electrical fourth mannequin line. “Nonetheless, following in depth evaluation and ongoing dialogue with sellers and clients, it turned clear that the tempo of adoption of pure BEV automobiles has slowed significantly, notably inside the luxurious tremendous sports activities phase, the place demand stays very restricted,” the assertion reads.
Lamborghini confirms the next-generation Urus, due in 2029, will now launch as a PHEV, whereas the fourth mannequin line — derived from the Lanzador — may even debut in plug-in hybrid kind. “Plug-in hybrids provide one of the best of each worlds, combining the agility and low-rev enhance of electrical battery know-how with the emotion and energy output of an inner combustion engine,” says Winkelmann.
The corporate stresses it stays technically able to producing a BEV. “From a technological perspective, Lamborghini is absolutely ready for full electrical; nevertheless, market readiness inside the phase shouldn’t be but aligned with this transition,” it states.
Winkelmann has not completely dominated out a future all-electric mannequin. “By no means say by no means, however solely when the time is correct. For the foreseeable future, solely PHEVs. We are going to proceed to develop electrification as a result of we additionally should be prepared,” he says.
By 2030, all Lamborghinis shall be PHEVs, and the corporate says it is going to proceed to construct inner combustion engines “for so long as doable.” Lamborghini delivered a file 10,747 automobiles worldwide in 2025.
The transfer comes as a number of luxurious and efficiency manufacturers reassess their electrification methods. Porsche is reportedly reconsidering its electrical 718 Boxster and Cayman program, Aston Martin has pushed its first EV to the latter a part of the last decade, and Maserati shelved its electrical MC20. Ferrari, nevertheless, continues to develop its first BEV, the Luce, which is anticipated to be revealed this yr.
