- Bespoke design developed in collaboration with artist Richard Boyd-Dunlop will cloak the Kia Tasman till the automobile’s unveiling
- Brief movie reveals design inspiration and artist interview for Tasman’s camouflage idea
- Kia’s first C-segment pickup truck slated for 2025 launch, with phased rollout throughout key markets together with Korea, Australia, Africa, and the Center
Kia has revealed an Australia-inspired camouflage wrap for the Kia Tasman, the model’s extremely anticipated new pickup truck. Kia names its first-ever pickup mannequin after the rugged magnificence and pioneering spirit of Tasmania, the island on the southernmost tip of Australia.
Developed in collaboration with famend artist Richard Boyd-Dunlop hailing from Australia and New Zealand, the distinctive wrap – themed round ‘The Path By no means Taken’ – underscores the Tasman’s adventurous spirit.
Influenced by the untamed fantastic thing about Australia’s numerous landscapes, the distinctive graphics visualize a journey of inspiration encountered whereas driving alongside the coast and throughout the outback. The outside wrap’s eye-catching design attracts on Boyd-Dunlop’s adventures, hitching rides behind pickup vans throughout Australia.
“Our Tasman pickup truck embodies Kia’s dedication to design and innovation, in addition to its spirit of journey. Artist Richard Boyd-Dunlop crafted an unique camouflage design, with the help of the Kia design workforce, that depicts a journey and displays an essence of journey that’s distinctive to the Tasman,” commented Karim Habib, Govt Vice President and Head of Kia International Design.
The idea of ‘The Path By no means Taken’ embodies the adventurous spirit of the Kia Tasman, which is able to encourage clients to embark on journeys stuffed with discovery and journey in a automobile that prioritizes reliability and efficiency. Via this theme, the Kia Tasman will lead folks in the direction of unknown and delightful landscapes.
“This design resonates because it evokes my very own private experiences travelling throughout Australia and the encounters that I had,” mentioned Boyd-Dunlop. “These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, pleasure, and sheer sense of journey that’s inherent to Australian tradition.”
Recognized for his distinctive inventive model and skill to mix varied media to create visually daring and highly effective collaborations, Boyd-Dunlop captures parts of land and sea together with his unique design for the Kia Tasman camouflage wrap. The end combines the fiery hues of the outback with commanding blues that pay homage to Australia’s influential surf tradition.
Scheduled to make its debut in 2025, the Tasman marks Kia’s inaugural entry into the C-segment pickup truck enviornment. The launch technique will probably be phased globally, together with key markets equivalent to Korea, Australia, Africa, and the Center East. Along with effortlessly fulfilling the function of a work-orientated pickup, the Tasman is designed to fulfill clients’ numerous private wants. Appropriate for a demanding 24/7 life-style, Kia’s versatile truck will help even essentially the most excessive leisure actions.
Kia has produced a brief video showcasing the intricate particulars and design inspiration behind the Tasman’s camouflage idea in celebration of the pick-up truck’s camouflage design unveiling.
