- Kia launches its international partnership marketing campaign with Netflix movie ‘Wake Up Useless Man: A Knives Out Thriller’, that includes the Kia EV5
- Artistic movie sequence highlights EV5’s genuine SUV design and its spacious, snug inside by way of a suspenseful, lighthearted storyline
- Marketing campaign targets six key markets—Korea, Canada, and main European nations—aligning with EV5’s adventurous, family-oriented clients
Kia Company right now introduced the launch of its international partnership marketing campaign with the Netflix movie, Wake Up Useless Man: A Knives Out Thriller, that includes its totally electrical mid-sized SUV, the Kia EV5.
Following the teaser launched on December 4, Kia showcased the primary inventive movie of the collaboration, ‘The Kia EV5 x Wake Up Useless Man: A Knives Out Thriller.’ The marketing campaign aligns the EV5 with the extremely anticipated third installment of Rian Johnson’s acclaimed Benoit Blanc homicide thriller sequence, Wake Up Useless Man: A Knives Out Thriller, mixing intrigue and humor as detective Benoit Blanc, performed by Daniel Craig, unravels his most harmful case but.
Charles Ryu, Senior Vice President and Head of the International Model & CX Division at Kia, mentioned:
“By our partnership with the Netflix movie, Wake Up Useless Man: A Knives Out Thriller, we purpose to strengthen model familiarity and ship contemporary, inspiring methods for purchasers to have interaction with Kia EV5. Very like the movie’s protagonist, who relentlessly pursues clues with authenticity, Kia strives to turn into the main EV model—creating daring, modern experiences that resonate with our clients.”
A Thriller Solved Contained in the EV5
The collaboration reinterprets the EV5’s ‘Dwelling away from dwelling’ idea throughout the suspenseful but playful ambiance of the homicide thriller franchise. Leveraging the SUV’s spacious and cozy inside as a inventive storytelling motif, the marketing campaign cleverly mirrors the movie’s locked-room thriller theme.
- Teaser movie: Connects with the official film trailer, revealing the EV5 as a criminal offense scene and introducing the protagonist to construct anticipation.
- Most important movie: Locations the EV5 on the middle of the Knives Out narrative, highlighting its distinctive options by way of an unimaginable crime storyline.
The investigation unfolds with the protagonist, police, and detective characters, spotlighting the EV5’s core attributes in a lighthearted, natural means. By contrasting the movie’s suspenseful tone with the SUV’s consolation and flexibility, the marketing campaign reinforces its enchantment to adventurous, out of doors fanatic, family-oriented clients.
EV5 Options Spotlighted within the Collaboration Movie
- Genuine SUV profile – Daring, assured design with well-balanced proportions, delivering true SUV presence within the C-SUV phase.
- Spacious inside – Goal-built for household consolation and energetic life, providing versatile usability and the ‘Dwelling away from dwelling’ expertise.
- Leisure consolation seats (entrance row) – Present fatigue-reducing relaxation mode for enhanced consolation throughout breaks.
- Sliding tray – Twin-purpose storage/desk prolonged to the second row for added storage and value.
- Second-row full flat folding seats – Allow full flat mode for optimum cargo flexibility and out of doors actions.
This initiative builds on Kia’s earlier collaboration with Netflix for Squid Sport: Season 2, that includes the brand new Sportage. With the EV5 marketing campaign, Kia expands its Netflix partnership to a worldwide viewers, strategically specializing in key markets: Korea, Canada, the U.Ok., Germany, Italy, and Spain.
The Knives Out franchise reinvents the traditional whodunit with trendy twists, sharp humor, and star-studded ensemble casts. Every movie follows detective Benoit Blanc, performed by Daniel Craig, as he unravels intricate mysteries stuffed with eccentric characters and sudden turns. The movies have earned international acclaim and a number of award recognitions, together with Oscar and Golden Globe nominations, cementing its standing as some of the celebrated trendy thriller franchises.
Watch the collaboration movie on the Kia Worldwide YouTube channel and expertise the EV5 within the Knives Out universe.
* Options, know-how and claimed figures could differ relying available on the market.
