- Kia launches its world partnership marketing campaign with Netflix movie ‘Wake Up Useless Man: A Knives Out Thriller’, that includes the Kia EV5
- Inventive movie collection highlights EV5’s genuine SUV design and its spacious, comfy inside by way of a suspenseful, lighthearted storyline
- Marketing campaign targets six key markets—Korea, Canada, and main European international locations—aligning with EV5’s adventurous, family-oriented prospects
Kia Company right this moment introduced the launch of its world partnership marketing campaign with the Netflix movie, Wake Up Useless Man: A Knives Out Thriller, that includes its absolutely electrical mid-sized SUV, the Kia EV5.
Following the teaser launched on December 4, Kia showcased the principle artistic movie of the collaboration, ‘The Kia EV5 x Wake Up Useless Man: A Knives Out Thriller.’ The marketing campaign aligns the EV5 with the extremely anticipated third installment of Rian Johnson’s acclaimed Benoit Blanc homicide thriller collection, Wake Up Useless Man: A Knives Out Thriller, mixing intrigue and humor as detective Benoit Blanc, performed by Daniel Craig, unravels his most harmful case but.
Charles Ryu, Senior Vice President and Head of the International Model & CX Division at Kia, stated:
“By way of our partnership with the Netflix movie, Wake Up Useless Man: A Knives Out Thriller, we purpose to strengthen model familiarity and ship recent, inspiring methods for patrons to interact with Kia EV5. Very like the movie’s protagonist, who relentlessly pursues clues with authenticity, Kia strives to grow to be the main EV model—creating daring, modern experiences that resonate with our prospects.”
A Thriller Solved Contained in the EV5
The collaboration reinterprets the EV5’s ‘House away from house’ idea inside the suspenseful but playful environment of the homicide thriller franchise. Leveraging the SUV’s spacious and comfy inside as a artistic storytelling motif, the marketing campaign cleverly mirrors the movie’s locked-room thriller theme.
- Teaser movie: Connects with the official film trailer, revealing the EV5 as a criminal offense scene and introducing the protagonist to construct anticipation.
- Fundamental movie: Locations the EV5 on the middle of the Knives Out narrative, highlighting its distinctive options by way of an unimaginable crime storyline.
The investigation unfolds with the protagonist, police, and detective characters, spotlighting the EV5’s core attributes in a lighthearted, natural means. By contrasting the movie’s suspenseful tone with the SUV’s consolation and flexibility, the marketing campaign reinforces its enchantment to adventurous, outside fanatic, family-oriented prospects.
EV5 Options Spotlighted within the Collaboration Movie
- Genuine SUV profile – Daring, assured design with well-balanced proportions, delivering true SUV presence within the C-SUV section.
- Spacious inside – Objective-built for household consolation and energetic life, providing versatile usability and the ‘House away from house’ expertise.
- Leisure consolation seats (entrance row) – Present fatigue-reducing relaxation mode for enhanced consolation throughout breaks.
- Sliding tray – Twin-purpose storage/desk prolonged to the second row for added storage and usefulness.
- Second-row full flat folding seats – Allow full flat mode for optimum cargo flexibility and outside actions.
This initiative builds on Kia’s earlier collaboration with Netflix for Squid Sport: Season 2, that includes the brand new Sportage. With the EV5 marketing campaign, Kia expands its Netflix partnership to a worldwide viewers, strategically specializing in key markets: Korea, Canada, the U.Okay., Germany, Italy, and Spain.
The Knives Out franchise reinvents the basic whodunit with fashionable twists, sharp humor, and star-studded ensemble casts. Every movie follows detective Benoit Blanc, performed by Daniel Craig, as he unravels intricate mysteries stuffed with eccentric characters and sudden turns. The movies have earned world acclaim and a number of award recognitions, together with Oscar and Golden Globe nominations, cementing its standing as one of the celebrated fashionable thriller franchises.
Watch the collaboration movie on the Kia Worldwide YouTube channel and expertise the EV5 within the Knives Out universe.
* Options, know-how and claimed figures could differ relying in the marketplace.
