- Kia provides 130 official automobiles to AO24 match organizers, together with all-electric 7-seater EV9 SUV and all-electric EV6 crossover
- First time Kia has provided the EV9 as an official match automobile
- Kia incorporates EV line-up into AO24 model campaigns and promotional actions, plus collaboration with Uber One on the all-electric ‘Kia fan fleet’
- Kia celebrates 20-year partnership with model ambassador Rafael Nadal
Kia Company is supporting the Australian Open 2024 (AO24) – the celebrated tennis Grand Slam occasion of the Asia-Pacific area – by way of the provision of a fleet of official match automobiles, together with its award-winning all-electric fashions EV9 and EV6. Kia can also be organizing a collection of fan engagement actions that spotlight its dedication to electrification and mark the corporate’s twenty-year partnership with model ambassador Rafael Nadal.
Because the Main Accomplice of AO24, the model held an official automobile handover ceremony at Melbourne Park on January 11, attended by Kia personnel and Tennis Australia executives. In the course of the automobile handover ceremony, a statue of Nadal was unveiled at Kia’s activation at Melbourne Park in tribute to Kia’s international model ambassador.
Kia introduced match officers with a fleet of 130 automobiles, that includes 15 EV9, 10 EV6, 10 Carnival and 95 Sorento fashions. This yr’s match additionally marks the debut of the Kia EV9 within the official Australian Open automobile fleet. The automobiles will present gamers, match officers and VIPs with secure, snug transport round Melbourne throughout AO24 which, for the primary time, will run for a 15-day period, from January 14 to twenty-eight.
“Because the longest-running main accomplice of the Australian Open, we’re delighted to as soon as once more play a pivotal function in supporting what’s broadly thought to be one of many world’s most prestigious sporting occasions whereas highlighting our ongoing dedication to the electrical automobile transition,” commented Charles Ryu, Senior Vice President, and Head of the World Model & CX Division at Kia.
“We’re delighted to as soon as once more have the chance to display Kia’s newest industry-leading sustainable mobility options to these attending AO24 and to have interaction with thousands and thousands of followers internationally by way of the digital advertising campaigns now we have ready.”
“The enduring partnership between Kia and the Australian Open has performed a serious function in serving to us rework the AO into the exceptional sporting and leisure occasion that it’s at the moment, connecting and interesting with thousands and thousands of followers across the globe,” stated Craig Tiley, Australian Open Event Director.
“The Kia fleet has change into an iconic sight in Melbourne through the AO and transports the gamers and their groups seamlessly across the metropolis. This yr we’re delighted to see the brand new all-electric EV9 SUV flagship mannequin be a part of the fleet for the primary time”.
Kia’s model initiatives at AO24 will embody mannequin showcases for the EV9 and EV5 idea automobile. A placing customized Ocean Matte Blue EV9 might be positioned subsequent to a kinetic show wall, alongside two extra EV9 fashions that guests can have interaction with. The model can also be collaborating with Uber One and including an electrical really feel to their reinstated Kia fan fleet initiative, specializing in sustainable mobility. Kia will supply Uber one members complimentary experience alternatives to the tennis in a fleet of 30 electrical automobiles, that includes a mixture of EV6 and EV9 fashions.
Kia might be joined on the occasion by 80 friends, together with Kia clients who’ve bought or test-driven a Kia EV mannequin, chosen from around the globe by way of promotional actions to take pleasure in a once-in-a-lifetime journey to Australia, which included tickets to AO24 matches and a particular tour of Melbourne Park. Fifteen influencers from greater than ten nations may even attend the occasion as friends of Kia and can create participating content material from AO24 as they drive by way of town of Melbourne in Kia EV9 fashions.
Along with reiterating the model’s dedication to electrification, the AO24 model initiatives had been designed to focus on Kia’s continued assist for the game of tennis and pay tribute to Rafael Nadal, who sadly needed to withdraw from AO24 attributable to harm. This features a collection of movies impressed by Kia’s ‘Motion That Conjures up’ ethos. ‘Expensive Tennis,’ and ‘Expensive Rafa’ are primarily based upon the theme of exchanging letters. Associated contents might be discovered on Kia’s official YouTube channel.
