- Kia America returns to the enduring all-women navigational problem for fifth consecutive yr, marking the third yr of competitors for the Telluride
- The competing modified Telluride X-Professional will characteristic a novel livery designed by an ArtCenter Faculty of Design pupil
- Verena Mei, Kia’s Rebelle Rally driver for the fourth consecutive yr, companions with skilled rally driver and navigator, Kendra Miller
Kia America is proud to announce its participation within the ninth annual Rebelle Rally, marking the model’s fifth consecutive yr of competitors within the grueling navigational problem. In anticipation of the rally, Kia is happy to supply a sneak peek at a customized student-designed wrap the modified Telluride X-Professional will sport when it hits the filth later this fall.
In collaboration with the esteemed ArtCenter Faculty of Design in Pasadena, CA, Kia challenged a bunch of scholars to create a hanging and distinctive livery for the competing Telluride X-Professional. After two weeks of artistic effort, 4 designs had been submitted, with the successful design created by Jaiwon Lee, a senior graphic design pupil specializing in model identification and typography.
“It is so helpful for our college students to use and develop their abilities on wonderful tasks like this for sponsors like Kia, who’ve a protracted historical past of working with ArtCenter and supporting what we do,” stated Monica Schlaug, ArtCenter’s Affiliate Chair of Graphic Design, BFA. “We are able to’t wait to see Jaiwon’s work in motion within the upcoming Rebelle Rally, and we need to thank our college crew, Lavinia Lascaris and Gina Park, for his or her work in creating this nice expertise.”
Impressed by the navigational abilities used within the Rebelle Rally, Jaiwon’s design relies on a topographic map of the Las Vegas Valley.
“I needed to emphasise Kia’s philosophy of ‘Opposites United,’ which seeks synergy and concord by means of contrasting concepts,” stated Jaiwon. “My design embodies this philosophy by harmonizing natural motifs from nature with mechanical options impressed by roads and racing.”
Partnering with the ArtCenter Faculty of Design for the graphic design problem was a pure alternative, as a number of designers at Kia Design Middle America (KDCA) are graduates of the varsity.
“With lots of our proficient KDCA designers hailing from the extremely regarded ArtCenter Faculty of Design, we needed to offer again to the varsity by offering present college students a possibility to showcase their unimaginable expertise on the Rebelle Rally stage,” stated Tom Kearns, Chief Designer, Kia Design Middle America. “We’re immensely happy with the scholars’ exceptional work and we eagerly anticipate seeing Jaiwon’s design on the Telluride X-Professional because it embarks on its Rebelle Rally journey in a few months.”
For the fourth yr in a row, skilled rally driver Verena Mei will function the Kia’s Rebelle Rally pilot, with Kendra Miller, an skilled driver and navigator, by her facet. Extra info on the Rebelle Rally X-Professional and the crew might be revealed later this fall.
About ArtCenter Faculty of Design
Based in 1930 and positioned in Pasadena, California, ArtCenter Faculty of Design is a worldwide chief in artwork and design schooling. ArtCenter gives 11 undergraduate and 7 graduate levels in all kinds of commercial design disciplines in addition to visible and utilized arts. Famend for each its ties to trade and its social affect initiatives, ArtCenter is the primary design faculty to obtain the United Nations’ Non-Governmental Group (NGO) standing. All through the Faculty’s lengthy and storied historical past, ArtCenter alumni have had a profound affect on well-liked tradition, the best way we stay and necessary points in our society.
