Right this moment I purchased an electrical bike that I don’t want and that I’ll by no means journey. However this isn’t about me. It’s in regards to the firm that makes the bike. Extra particularly, it’s about how right this moment, on Giving Tuesday, the e-bike firm Lectric eBikes is setting an instance not only for your entire e-bike trade, however for contemporary capitalism as an entire with a philanthropic program that speaks to the core of the corporate’s values.
Lectric eBikes has a well-documented historical past of philanthropy as a key side of the corporate’s enterprise mannequin. After hovering to success with a rising line of reasonably priced and standard electrical bicycle fashions, the e-bike model has devoted a big chunk of its yearly income to charitable causes, making a gift of hundreds of thousands of {dollars} in donations and hundreds of thousands extra in free e-bikes to worthy causes.
Final yr alone, Lectric Ebikes donated over US $2.5 million to assist a wide range of charities.
Every vacation season, the corporate explores a brand new type of charitable contributions on Giving Tuesday, a worldwide generosity motion held yearly on the Tuesday after Thanksgiving, encouraging folks to present again by way of donations, volunteering, and acts of kindness.
For instance, in previous years the corporate has allotted hundreds of {dollars} for every of its workers to donate to worthy causes of their selection. In a brand new twist on that mannequin, this yr Lectric eBikes has partnered with its group of check riders and content material creators to assist increase the giving message additional. The e-bike model is committing $250,000 and partnering with content material creators throughout the nation to assist charities near their hearts with donations of $5,000 or a set of 5 e-bikes.
As Lectric eBikes co-founder and CEO Levi Conlow says of the model’s companions and riders in all places, “What’s vital to you is vital to us. The specialists and fanatics who we work with have a good time the advantages and joys of electrical transportation by way of their enjoyable and informative video channels on daily basis. We’re excited to see these efforts assist folks in communities throughout these fan bases whereas elevating consciousness for a lot of vital causes.”
Along with the charities chosen by its content material companions, the Phoenix-based e-bike maker is pledging $250 from every e-bike bought on Giving Tuesday to one in every of its most popular organizations, Arizonans for Kids. This charity creates alternatives to deal with challenges and enhance the susceptible lives of abused, deserted, and uncared for youngsters in foster care, working to information every little one towards a brighter future.
And that’s the place I are available. Properly, I ought to again up and say that to start with, I’m additionally proud to have been requested to participate in Lectric’s content material companion marketing campaign, having chosen a charity that helps rehabilitate survivors of terror assaults after seeing that trauma firsthand. However past merely throwing round Lectric’s cash, I feel it’s vital to additionally put my very own pores and skin within the recreation. So in assist of Lectric’s beneficiant pledge of $250 donated to charity for each e-bike bought right this moment, I’m shopping for an e-bike.
It gained’t be for me, however reasonably, I’ll donate it as a part of my very own charitable program I began known as Ebikes For Good. For round 18 months now, I’ve run this system on my private YouTube channel, making a gift of one free e-bike on the finish of every of my movies to somebody in want of a type of impartial transportation however who can’t afford an e-bike themself.
Lectric eBikes’ personal generosity has impressed me to make use of the sources and platforms accessible to me to encourage others to do good in their very own method. And I imagine in main by instance. I’ve been lucky sufficient prior to now to companion with superior firms like Lectric to present out e-bikes to these in want, however have additionally purchased a number of e-bikes myself in circumstances the place I see somebody who I do know an e-bike could make a drastic change of their life. For many individuals, an electrical bike can provide them the independence to achieve the grocery retailer, arrive at medical appointments, start a journey again into good well being, or simply typically go for a refreshing bike journey for their very own psychological well being.
There are lots of people hurting on the market, and so the next message is barely meant for individuals who are lucky sufficient to be able the place they will afford one thing like this. In the event you’ve been on the fence about getting a brand new e-bike (and haven’t but taken benefit of enormous gross sales this season), then right this moment can be an amazing day to get an electrical bike and have $250 of that buy go to charity on the identical time.
I don’t take without any consideration my place as a trusted voice within the e-bike trade. I’ve lengthy lined, reviewed, and promoted e-bikes that I really feel are good buys based mostly on their efficiency and worth (and slammed a number of alongside the best way the place it was deserved). Whereas I’ll by no means let you know that Lectric eBikes is the perfect e-bike model within the absolute sense, I’ve lengthy described them as probably the perfect worth wherever within the US e-bike market. A $4,000 e-bike is nice, however a $999 e-bike that may do 80% of the identical job is commonly a greater worth proposition for many individuals on tighter budgets.
The standard and efficiency for the value level right here is solely unmatched. So if I can assist an organization I imagine in, and now have that assist assist others in want, then that’s the epitome of a win-win in my ebook.
So, in abstract, that’s why I simply purchased an electrical bike that I don’t want and can by no means use. And I wouldn’t have it another method.
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