Earlier right now, we examined Q2 2024’s all-electric automotive gross sales for non-Tesla manufacturers within the U.S. Now, it is time to have a look at EV development or declines for the foremost automotive firms themselves. And on this previous quarter, give the Hyundai Motor Group its flowers but once more—when Hyundai, Genesis and Kia are mixed, it continues to be America’s non-Tesla EV chief.
Non-Tesla EV gross sales reached a brand new document in Q2, as many producers elevated gross sales quantity and some ones joined the social gathering.
Conventional producers have their very own EV race
The Hyundai Motor Group, Ford, and Normal Motors stay among the many high non-Tesla automotive teams when it comes to EV gross sales quantity. In Q2 they elevated EV gross sales fairly noticeably.
This report consists of 11 conventional producers for which constant knowledge is accessible: BMW Group (BMW and Mini, however with out knowledge for the Mini Cooper SE mannequin), Ford Motor Firm (Ford and Lincoln, which makes plug-in hybrids however not full EVs but), Normal Motors (the BrightDrop supply van division, Cadillac, Chevrolet, GMC), American Honda (Honda and Acura), Hyundai Motor Group (Hyundai, Kia and Genesis), Mercedes-Benz (excluding its van division), Nissan, Subaru, Toyota Motor Company (Toyota and Lexus), Volkswagen Group (Volkswagen, Audi and Porsche) and Volvo.
Not all producers report their gross sales leads to the U.S., particularly the newer firms like Tesla, Rivian, Polestar, Lucid, Fisker and VinFast. They don’t escape gross sales by nation or area so their figures cannot be included on this report. They’re additionally 100% electrical already.
EV Gross sales By Automotive Teams – Q2 2024
The listed 11 conventional automaker teams delivered greater than 142,000 all-electric vehicles in Q2 2024 within the U.S., about 36% greater than a yr in the past.
Three automotive teams (once more, other than Tesla) exceeded 20,000 items—Hyundai Motor Group with not less than 35,401 items, Ford with 23,957 items and Normal Motors with 21,930 items. Within the case of Hyundai, we are saying “not less than” as a result of we do not have the quantity for the Hyundai Kona Electrical mannequin; it is counted along with the gas-powered Kona.
The Hyundai Motor Group achieved an excellent 74% year-over-year development price, cementing its lead on the high of the non-Tesla EV producers. Ford additionally wasn’t dangerous with its 61% year-over-year improve, whereas GM expanded by 40% year-over-year. Not dangerous, contemplating it not has the Chevrolet Bolt to underwrite new EV gross sales.
Ford Mustang Mach-E Rally
However, we are able to see that some producers are struggling because the race will get extra aggressive. The Volkswagen Group famous a 15% year-over-year decline to 11,904. The group was handed by BMW Group (14,081). Surging Toyota Group (11,607 and up over 300%) was proper behind. Rivian most likely additionally offered greater than 10,000 items in Q2 within the U.S. (its world quantity was 13,790).
Volvo’s EV gross sales weakened considerably in Q2 to only 1,011 items (down 79% year-over-year) and never helped by the delayed market launch of the EX30 and EX90 fashions. In the meantime, we are able to welcome Honda Group with a complete of 1,873 Acura and Honda EV gross sales.
New to the EV scene can be Stellantis, which famous preliminary gross sales of the Fiat 500e mannequin in Q2, though we’re not fully certain in regards to the numbers (as much as 163 items). This quantity can be too small to be even proven on the charts. Hopefully, dependable knowledge can be obtainable subsequent time.
* Excludes Tesla and different firms for which knowledge was not obtainable
** Hyundai gross sales with out the Hyundai Kona Electrical mannequin
*** BMW Group gross sales with out the Mini Cooper SE
**** Mercedes-Benz with out eSprinter van
Now let’s take a look at how a lot of those automakers’ complete gross sales are all-electric. Many have dedicated to going 100% zero-emission sometime, so this knowledge level is usually a metric of their progress.
Let’s observe that not less than for now, this metric stays a bit skewed. Not all manufacturers inside specific teams even supply EVs, which lowers the common of the big teams in comparison with single-brand automakers.
In Q2, the best EV share was achieved by the BMW Group (not less than 14.5%) and Mercedes-Benz (11.4% excluding vans). Nonetheless, whereas BMW expanded, Mercedes-Benz famous a giant decline from 17.1% a yr in the past.
The 2 premium German producers stay on the high, however behind them, we are able to see fascinating adjustments. The Hyundai Motor Group improved its EV share to not less than 8.1% from 4.6% a yr in the past changing into the quantity three conglomerate forward of Volkswagen Group. That completed at 7.0%, down from 9.2% in Q2 2023.
Ford improved its place to 4.5% from 2.8% a yr earlier and seems noticeably forward of common. Normal Motors with a 3.2% share, up from 2.3% a yr in the past, is lastly rebounding from a weaker interval—name it the Bolt EV retirement impact.
Probably the most fascinating issues is that Toyota and Lexus improved their collective EV share virtually 4 occasions to 1.9%. We will additionally see Honda and Acura getting began with an preliminary 0.5% EV share.
* Excludes Tesla and different OEMs for which knowledge was not obtainable
** Hyundai gross sales with out the Hyundai Kona Electrical mannequin
*** BMW Group gross sales with out the Mini Cooper SE
**** Mercedes-Benz (excluding vans)
Within the coming quarters, non-Tesla EV gross sales ought to improve each when it comes to quantity and EV share, most certainly outpacing Tesla. We are actually eagerly awaiting a number of all-new manufacturers and a two-digit variety of new EV fashions.
