- Hyundai Motor Group and Royal School of Artwork mark a decade of collaboration with an extension to drive design innovation and sustainability by means of 2027
- The partnership expands past present packages to incorporate new analysis areas equivalent to synthetic intelligence (AI), consumer expertise and sustainable supplies
- The renewed settlement underscores the Group’s function as a worldwide patron of creativity, supporting future design leaders and transformative mobility innovation
Hyundai Motor Group (the Group) and the Royal School of Artwork (RCA) are marking a decade of collaboration (2016–2025) by asserting an extension of their joint dedication to innovation, creativity and sustainability inside the international design and mobility ecosystem.
The signing ceremony for the renewed partnership came about at this time at RCA’s Battersea campus. The 2-year settlement, extending by means of 2027, highlights the Group’s enduring function as a patron of design and tradition, underscoring its dedication to fostering creativity, supporting future design leaders, and pursuing sustainable innovation in mobility.
“At Hyundai Motor Group, we see design as a driving pressure for innovation, identification and significant reference to humanity,” stated Luc Donckerwolke, President, Chief Inventive Officer and Chief Design Officer at Hyundai Motor Group. “Our long-standing partnership with the Royal School of Artwork displays our dedication to fostering creativity on the highest degree and investing within the subsequent era of design-thinking leaders. As we mark a decade of collaboration with the RCA, we’re proud to proceed this partnership to champion creativity and form a greater future by means of design.”
The RCA stays one of many Group’s most vital international design collaborators, with the longest and most deeply built-in partnership amongst its design faculty affiliations worldwide. RCA’s Clever Mobility Design Centre (IMDC) has been central to this collaboration, bringing collectively interdisciplinary analysis and training on the intersection of mobility, design and expertise.
This strategic partnership goes past a easy industry-academia collaboration, emphasizing creativity and sustainability within the subject of future mobility design. Constructed on a shared philosophical perception in pursuing a greater future by means of design, the partnership displays a deep dedication to innovation and optimistic change.
Professor Christoph Lindner, President & Vice-Chancellor, Royal School of Artwork, stated: “Our continued collaboration with Hyundai stands as an exemplar of university-industry partnerships. Not solely does this partnership facilitate revolutionary, industry-focused analysis, however it additionally evokes our college students to pursue interdisciplinary apply and push the boundaries of creativity. Our partnership with Hyundai has been terribly impactful and I’m enthusiastic about all the ground-breaking work that this new settlement will make doable.”
As a part of the two-year extension, the partnership will increase to reinforce present packages and introduce new analysis initiatives that deal with evolving wants in mobility and design. Key initiatives embody the Hyundai-Kia Design and Innovation Venture, Clever Mobility MA Visiting Design Fellowship, Skilled Improvement Workshops, and Hyundai-Kia Scholar Awards.
The collaboration may even discover rising areas like synthetic intelligence (AI), consumer expertise (UX), and sustainable supplies, reflecting a shared deal with addressing vital challenges in design. These packages foster synergy between tutorial analysis, {industry} experience and pupil engagement, driving creativity and shaping the way forward for mobility.
