Henrik Fisker is at it once more. This time, as an alternative of being the pinnacle of a bankrupt automotive firm that’s promoting damaged EVs that he designed, he’s entering into the meals enterprise.
This random information involves us by means of TechCrunch. Within the website’s latest day by day information spherical up, there was a short point out of “a bit birdie” tipping them off that Fisker’s identify was hooked up to a brand new enterprise.
Seems like Henrik Fisker, founding father of the now-defunct EV startup Fisker, has his identify on one thing new. It’s referred to as “Glogy Meals LLC” and is described in a submitting as having one thing to do with meals and beverage. With a reputation like that, I’m undecided I need to know.
Being considerably shocked at this, we wished to know extra. After a little bit of digging, I found Fisker is certainly beginning a brand new firm, however the particulars of precisely what this firm does are nonetheless a bit scarce. A enterprise profile and enterprise search of the California Secretary of State reveals that Fisker established Glogy Meals LLC out of Delaware, although the lively licensing is out of California.
It’s a reasonably new LLC with an preliminary submitting date of October 7 2024. Data present that Fisker is listed because the registered agent of the LLC — the purpose of contact of an LLC that receives issues like authorized paperwork and communications from the that the enterprise is registered in — and that it operates out of a random mansion handle in LA, particularly the Hollywood Hills close to West Hollywood. A Google search of the corporate’s identify will carry up nothing however Glory Meals, maker of issues like canned collard greens, inexperienced beans and black eyed peas. Regardless of the firm is as much as, it’s nonetheless too early to know precisely what it’s.
No matter Fisker is doing, it possible gained’t be as profitable as his different firms. Fisker isn’t any stranger to beginning a enterprise, having began 5 firms within the final 20 years. His first try at promoting vehicles was nothing greater than a coachbuilding enterprise that re-bodied BMW 6 Sequence’ and Mercedes-Benz SLs for “high-end” shoppers. That was in 2005, and solely a handful of vehicles had been ever made. Two years later he began Fisker Automotive, which made the controversial Karma. He one way or the other secured an preliminary $90 million from inventors and over $1 billion from personal traders. The corporate lasted six years earlier than Fisker resigned as chairman and the corporate’s belongings had been bought for change to Wanxiang, who nonetheless one way or the other function the corporate as Karma Automotive to today.
In 2013, the identical 12 months Fisker resigned as chairman of Fisker Automotive and a 12 months earlier than that firm’s belongings had been to be bought, he began an LA-based design studio referred to as HF Design. Its solely declare to fame was a Mustang-based sports activities automotive designed with Galpin Motors referred to as the VLF Rocket 8. In 2016, he took that VLF identify and slapped it on a brand new firm referred to as VLF Automotive. The corporate was fashioned with Fisker, a former Boeing government and GM government Bob Lutz. The Michigan primarily based firm debuted a Dodge Viper-based sports activities automotive referred to as the Power 1 V10 in 2016. Manufacturing was scheduled for 50 to be constructed, however solely 5 had been ever made.
9 months after forming VLF Automotive, Fisker began Fisker Inc. in late 2016. Fisker Inc. was most likely the messiest of Fisker’s companies with the disastrous launch of the automaker’s sole mannequin the Ocean, misplaced and mismanaged funds, and his spouse performing as each CFO and COO.
With a path of lifeless companies in his wake, I’m not precisely assured that leaping into the meals enterprise will imply success for Fisker, however hey! That is America, the place people like Fisker can do that rinse and repeat track and dance as a lot as they need although they’re repeatedly blowing by thousands and thousands if not billions of {dollars}.
