- Hyundai Ioniq 5 N sound is “a fantastic begin” however GV60 Magma might outdo it
- Efficiency hybrids are possible within the works
- G70 sedan might be subsequent for the Magma remedy
Can fans stay up for an much more scorching reference to the upcoming Genesis GV60 Magma efficiency EV, the posh model’s first mannequin from its enthusiast-focused sub-brand, than they’ll discover with the Ioniq 5 N?
Ash Corson, who leads Genesis product planning for North America, emphasised to Motor Authority and several other different shops final week in a small roundtable on the Los Angeles auto present that the GV60 Magma will likely be rewarding to drive in a means that gained’t play second stage to the already-much-lauded Ioniq 5 N.
How precisely Hyundai and Genesis are maneuvering round one another stays to be seen, however the important thing right here is that these company cousins aren’t tiptoeing round one another.
“It begins with the styling—that wide-body look—however it’s additionally the five-dimensional attraction,” mentioned Corson, when prompted about how the GV60 Magma would possibly set itself aside and elevate the expertise versus its 2025 Hyundai Ioniq 5 N cousin. “Listening to the sound particularly is a good begin on the Ioniq 5 N, however I feel there’s a whole lot of locations you can also make that extra, you understand, primal and deep and three-dimensional.”
Genesis has already teased a “compelling and immersive human-machine interface” for the GV60 Magma. However altogether, this doesn’t imply a extra gimmicky one, the manager cautioned. The model will goal for tactility and ease of use however not embrace the whole lot the know-how would possibly enable, like gigantic display sizes. “Some prospects discover that slightly bit Las Vegas,” he mentioned.
Genesis G80 EV Magma idea
Magma fashions gained’t compromise precision, he defined, however journey consolation will stay a precedence, too, likening the goal tuning impression to an iron fist in a velvet glove. “Subtle dampers is actually one place to begin,” Corson defined. “Delivering a snug journey is core, and we don’t need to compromise that excessively with Magma.”
Drive modes will allow the model to “actually ratchet up that responsiveness and rigidity” when the motive force desires it, Corson mentioned.
The present GV60 Efficiency delivers as much as 483 hp in its 10-second Enhance mode, whereas the Hyundai Ioniq 5 N delivers as much as 641 hp in its 10-second N Grin Enhance mode. Corson made no affirmation on whether or not the GV60 Magma will beat these numbers, however Genesis has already underscored upgrades to chassis, cooling, and energy output, and he advised that numbers aren’t the best problem.
“With BEVs, it’s very simple to make a high-performance car, proper? The acceleration, the facility you get with all that torque; it’s extra of a problem, I feel, to make it partaking and emotional.”
“Which is likely one of the thrilling issues that my staff is engaged on—to ensure, with R&D and globally, that we truly ship on these 5 senses, like whether or not it’s the sound or the texture,” he defined.
Genesis GV60 Magma idea
The GV60 Magma will go into manufacturing in 2025, and it already confirmed off its dynamic efficiency on the 2024 Goodwood Competition of Velocity this previous summer season.
Genesis hasn’t made utterly clear what’s to come back subsequent, and it might have been slightly bit in flux whereas the model repositioned to accommodate hybrids. Not all Magma fashions will likely be totally electrical, however Corson electrification could also be requisite, no less than for what the U.S. will get. “Electrification broadly to a whole lot of the efficiency area is efficiency hybrids as effectively…so there’s so much to speak about within the coming years.”
Corson hinted that the subsequent one up for the Magma remedy could be the G80’s younger sibling. Magma patrons are supposed to be youthful, extra prosperous, Corson mentioned, mentioning that the Genesis G70 is “an apparent area for Magma. It’s the model’s third strongest vendor total, and it’s the mannequin with its youngest demographics (common age of 41) and highest ratio of fanatic patrons.”
2024 Genesis G70
Whether or not a G70 is really subsequent, or if it is slotted after a few of the idea glimpses already proven, stays to be seen. The model did present a G80 Magma idea alongside the GV60 Magma idea on the inception of the model—to be dropped at manufacturing in a G80 Magma Particular for the Center East—and it’s since proven the X Gran Berlinetta Idea hybrid supercar and a Neolun idea full-size SUV.
Electrical or not, one factor we gained’t see with Magma is the title or badge utilized on wider swaths of the Genesis mannequin line, emphasised Corson, loosely responding to a reference about sure German automakers’ model dilution and overuse of efficiency badging. “Now we have on the govt chairman degree, a automobile one who understands efficiency and appreciates precision and efficiency,” he mentioned, “so I feel we’re all fairly conscious of the dangers of going too far.”
