Ford sellers simply bought a big incentive to check its new pilot program. For each F-150 Lighting ordered from certainly one of Ford’s new Retail Replenishment Facilities, sellers can earn as much as $1,500. Over the following month, Ford sellers can rating as much as $22,500 by means of the brand new program.
Throughout Capital Markets Day final Could, Ford CEO Jim Farley outlined plans to make shopping for an electrical car as straightforward as potential.
The adjustments included clear pricing, a greater buyer expertise, and distant supply choices. To get automobiles into prospects’ palms faster, Ford mentioned it will introduce new Retail Replenishment Facilities (RRC) that may ship EVs to sellers in a median of seven days.
In keeping with a brand new memo (through CarsDirect), Ford can pay sellers as much as $1,500 for every F-150 Lightning mannequin ordered from an RRC.
The pilot program runs from October 15 by means of November 15, 2024. Ford mentioned it encourages sellers to check and expertise the brand new EV distribution facilities by means of this system.
With RRCs unfold throughout the US, Ford sellers can inventory fewer automobiles whereas giving consumers entry to extra choices.
Ford is paying sellers $1,000 for every F-150 Lightning (XLT, Flash, Lariat, and Platinum trims) ordered by means of an RRC. If a seller orders greater than 9 (a most of 15), the motivation will increase to $1,500. All through the month, sellers can earn as much as $22,500.
Ford to pay sellers to maneuver F-150 Lightning stock
Ford’s seller be aware mentioned this system is designed to “additional take a look at the logistics and efficiencies of RRCs” whereas boosting engagement.
The motivation applies to all trims besides the bottom F-150 Lightning Professional, which is not obtainable for retail sale.
As CarsDirect factors out, this system might be good and unhealthy for consumers. Some sellers will wish to transfer F-150 Lightning stock at decrease costs, whereas others can promote fashions that don’t have many on the lot.
Nevertheless, this might imply fewer selections when visiting a dealership. The pilot program seemingly comes as Ford seems to maneuver older fashions forward of the brand new 2025 F-150 Lightning.
2024 Ford F-150 Lightning trim |
Beginning Worth | Vary (EPA-est miles) |
| XLT | $62,995 | 240 |
| Flash | $67,995 | 320 |
| Lariat | $76,995 | 320 |
| Platinum | $84,995 | 300 |
| Platinum Black | $92,995 | 300 |
Ford has launched vital incentives for the electrical truck in current months. The 2024 F-150 Lightning is obtainable with 0% APR for 60 months.
As well as, by means of its new “Ford Energy Promise,” all EV consumers get a free Degree 2 dwelling charger, and Ford is masking the price of set up. The provide features a $2,000 money incentive that may be mixed with 0% financing.
Are you able to reap the benefits of the financial savings? 2024 fashions might not final lengthy with 2025MY arrivals across the nook. You’ll be able to discover the very best offers on Ford’s F-150 Lightning close to you utilizing our hyperlink.
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