Ford needs to attract in consumers from rival manufacturers. Its newest goal is pickup truck drivers, particularly Ram house owners. Ford is providing Ram house owners as much as $2,000 off in the event that they swap to its F-150 Lightning.
Ford targets Ram Truck house owners with new provide
After promoting one other 7,162 Lightning fashions within the third quarter, Ford has now bought over 22,800 electrical pickups within the US by means of September.
With new competitors hitting the market, comparable to Tesla’s Cybertruck, the Chevy Silverado EV, and the GMC Sierra EV, Ford seems to be to maintain its share of the market.
Ford already presents Tesla drivers as much as $1,500 off 2023 and 2024 F-150 Lightning fashions. Now, it’s trying to entice house owners from one other rival model, Ram.
In response to on-line automotive analysis agency CarsDirect, Ford is providing Ram house owners as much as $2,000 off in the event that they swap to an F-150, together with the all-electric Lightning.
A observe despatched to sellers on October 8 acknowledged the provide is nice on 2023 and 2024 F-150 Lightning fashions. Though the most important $2,000 low cost is in California, the deal is obtainable in a number of components of the US, comparable to Atlanta, Denver, Boston, Chicago, and Dallas. Ford is providing a $1,000 low cost in most different locations.
Keeping off incoming rivals
Though the F-series remains to be the best-selling automobile within the US in 2024, gross sales had been down 4% by means of the primary 9 months in comparison with 2023.
Ford was additionally just lately overtaken by GM because the second best-selling EV model within the US. With a number of new fashions rolling out just like the Chevy Equinox, Blazer, and Silverado EVs, GM is gaining market share.
In the meantime, Ram is launching its first electrical truck, the 2025 Ram 1500 REV. Ram’s first electrical pickup will hit US dealerships in early 2025 with as much as 350 miles vary (normal 168 kWh battery). Ram mentioned a bigger 229 kWh battery will present over 500 miles vary.
2024 Ford F-150 Lightning trim |
Beginning Value | Vary (EPA-est miles) |
| XLT | $62,995 | 240 |
| Flash | $67,995 | 320 |
| Lariat | $76,995 | 320 |
| Platinum | $84,995 | 300 |
| Platinum Black | $92,995 | 300 |
Ram additionally claims its electrical pickup can tow as much as 14,000 lbs with a 2,700 lb max payload. Ford’s F-150 Lightning will get as much as 320 miles EPA-est vary with a towing capability of as much as 10,000 lbs.
The 2024 Ford F-150 Lightning begins at $62,995. Though Ram has but to disclose costs, the 2025 Ram 1500 REV is predicted to begin at round $60,000.
As a part of its new “Energy Promise,” Ford is providing EV consumers, together with the F-150 Lightning and Mustang Mach-E, a free Stage 2 dwelling cost whereas masking the price of set up.
Able to drive off in your new electrical pickup? We will help you get began. You should use our hyperlink to view presents on the Ford F-150 Lightning at a supplier close to you.
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