Ford introduced Thursday that F-150 Lightning gross sales climbed 160% in August. Regardless of the surge, Ford’s gas-powered vehicles and vans nonetheless accounted for 86% of gross sales final month.
Ford Lightning carries EV gross sales development in August
The American automaker offered 182,985 automobiles within the US final month, exhibiting 13.4% development from final August.
Ford’s electrical car gross sales rose 28.9% to eight,944 items. The F-150 Lightning accounted for a lot of the development, with 2,858 items offered, up 160.7% 12 months over 12 months.
F-150 Lightning gross sales reached 21,121 by means of the primary eight months of 2024. That’s up 86% from the 11,327 offered presently final 12 months.
The Mustang Mach-E noticed modest gross sales development, with 5,341 items offered in August, up 6% 12 months over 12 months. Ford has offered 32,167 Mach-Es by means of August.
Regardless of slowing development, Ford’s Mach-E remains to be edging out the Hyundai IONIQ 5 within the US. Ford offered 32,167 Mach-Es by means of August, topping Hyundai’s IONIQ 5 with 26,982 items. Nevertheless, Hyundai revealed the up to date 2025 IONIQ 5, which would be the first car constructed at its new plant in Georgia.
Hyundai’s IONIQ 5 had a record-breaking August with 4,838 items offered, up 35% YOY, forward of the up to date mannequin, which can arrive at dealerships this fall.
Fuel automobiles nonetheless dominate gross sales amid EV delays
Ford is certainly one of a number of automakers pushing again main EV initiatives. The Detroit-based automaker revealed it’s scrapping plans to launch its three-row electrical SUV final month.
As a part of its shifting technique, Ford is doubling down on inexpensive EVs and hybrids. It’s recruiting former Tesla, Rivian, and Apple workers for its workforce in California to develop what it calls one of the crucial environment friendly EV platforms.
The platform will underpin a brand new inexpensive pickup due out within the second half of 2027. As an alternative of an electrical three-row SUV, Ford now plans to launch a household of hybrid fashions.
Ford’s hybrid gross sales had been up 50% in August, with 16,394 fashions offered. Regardless of Ford’s electrified gross sales development, gas-powered vehicles and vans dominated final month general.
Ford’s inside combustion gross sales rose 10%, with 157,647 gas-powered automobiles offered final month, accounting for 86% of whole gross sales.
Electrek’s Take
By canceling its three-row electrical SUV and pushing again different EV launches, Ford is opening the door for rivals like Hyundai and Kia to proceed grabbing market share.
Kia simply had its greatest gross sales month ever within the US, with over 75,200 automobiles offered in August. The corporate mentioned SUVs and new EVs had been driving development.
The EV9, Kia’s first three-row electrical SUV, continues to see demand within the US. With one other 2,388 fashions offered final month, Kia EV9 gross sales reached 13,874 by means of August. Kia can be launching a refreshed EV6, which was launched within the UK with an up to date design and extra vary.
Hyundai is one other abroad automaker that topped its whole and retail US gross sales information final month. Later this 12 months, Hyundai will formally unveil its three-row electrical SUV, the IONIQ 9. Will probably be constructed alongside the brand new IONIQ 5 at Hyundai’s huge new facility in Georgia.
Korean automakers are usually not the one ones gaining momentum within the US. The Honda Prologue, Subaru’s Solterra, and others all had document gross sales month in August.
Because the EV race heats up within the US, it will likely be fascinating to see who comes out on prime (exterior of Tesla) over the subsequent few quarters.
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