- Government Chair Chung emphasizes customer-focused transformation and ecosystem strengthening to navigate evolving market dynamics and lead new business requirements
- Presents strategic priorities, together with agile decision-making, ecosystem competitiveness, and daring collaboration with numerous companions
- Executives focus on AI internalization, digital transformation methods, and enterprise development initiatives throughout candid roundtable with world workers
Hyundai Motor Group (The Group) at the moment shared its 2026 strategic imaginative and prescient with world workers, with Government Chair Euisun Chung presenting priorities centered on steady customer-focused transformation, strengthened ecosystem competitiveness, and AI-driven innovation to navigate evolving market dynamics and lead new business requirements.
Throughout his new yr remarks, Government Chair Chung offered 5 key strategic priorities — customer-focused evolution, agile decision-making, ecosystem competitiveness, daring collaboration, and main new business requirements — to navigate the evolving world panorama.
Driving Transformation By way of Buyer Focus
Government Chair Chung opened by expressing gratitude to workers and clients, acknowledging 2025’s unprecedented enterprise atmosphere modifications whereas thanking workers for his or her distinctive efficiency and clients for his or her continued belief. He famous that 2026 will convey each headwinds and alternatives as the worldwide enterprise panorama continues to evolve quickly.
Chung emphasised steady transformation pushed by buyer insights. “When situations get robust and competitors fierce, our best power can be our capability to repeatedly evolve by staying near our clients,” he stated.
Particularly, he inspired workers to take a second and assess some basic questions: “Did we completely mirror clients’ views in our merchandise? Did we ever compromise within the technique of planning or improvement? Can we confidently converse of our high quality in entrance of consumers? By way of these questions, we will look again upon ourselves squarely and try for progress, thereby maintaining ourselves resilient towards any challenges,” he stated.
Agile Resolution-Making By way of Direct Engagement
Government Chair Chung welcomed transformation in work strategies and management. “Leaders should step out into the sphere, have interaction straight with folks, and perceive the essence of conditions firsthand,” he stated.
He emphasised the significance of velocity and readability in organizational operations. “Above all, what issues most is quick and clear communication, and agile decision-making that’s free from formality. Allow us to work extra effectively,” he stated, highlighting that by contemporary considering of its approaches, the Group can proceed to attain innovation.
Constructing Aggressive Benefit By way of Ecosystem Power
Government Chair Chung bolstered the significance of ecosystem power, noting that Group companies resembling automobile and humanoid robotic manufacturing every contain tens of 1000’s of parts, requiring distinctive efficiency and high quality throughout your entire manufacturing chain.
“The power of our provide ecosystem straight amplifies our aggressive benefit. Sustainable development is feasible solely when the entire ecosystem stays wholesome,” he stated.
Daring Collaboration for AI-Pushed Transformation
Government Chair Chung emphasised that as AI expertise quickly develops and aggressive dynamics shift, the worldwide manufacturing business is present process a serious transition. He highlighted the necessity to advance by daring collaboration with numerous companions in navigating this AI-driven transformation.
“Wanting on the automotive market alone, we have entered an period the place core product competitiveness is set by AI capabilities,” he famous. Chung emphasised that Hyundai Motor Group is quickly constructing capabilities to compete on the highest degree, leveraging world-class product design and manufacturing experience, plus priceless information from manufacturing websites and person experiences.
He shared his sturdy perception within the Group’s competitiveness within the bodily AI subject and the way this can proceed to develop to serve clients. “We possess world-class capabilities within the design and manufacturing of bodily merchandise. If we envision an even bigger future and boldly broaden collaboration with varied companions to broaden the commercial ecosystem, I’m assured we’ll ship better worth to clients,” he stated.
Government Roundtable Focuses on AI Integration and Strategic Execution
Following Government Chair Chung’s remarks, an open roundtable dialogue was held with key executives, together with Group Vice Chair Jaehoon Chang, Hyundai Motor Firm President and CEO José Muñoz, Kia Company President and CEO Ho Sung Music, Hyundai Mobis Co. President and CEO Gyu Suk Lee, and Hyundai Motor Group Presidents Luc Donckerwolke, Sung Kim, and Manfred Harrer. The session was moderated by Government Vice President and Head of Company HR, Hae In Kim. The dialogue, knowledgeable by an worker survey of greater than 7,200 members globally, addressed future readiness, expertise improvement methods, and organizational tradition.
Government Chair Chung elaborated on AI’s strategic significance, defining it not as plug-and-play expertise however as a drive essentially reshaping how firms and industries function. He defined AI is the primary expertise in human historical past that may independently outline issues and create new data, emphasizing firms excelling in AI internalization will outline the business’s future.
He highlighted that as momentum shifts towards bodily AI, Hyundai Motor Group’s information from automobiles, robots, and manufacturing processes turns into more and more differentiated. “Our future hinges on whether or not we deal with AI as a instrument or undertake it because the engine of organizational evolution. The one manner for us to maintain our place as a world chief within the years forward is to embed AI into our organizational DNA, not borrowing it from the surface,” Government Chair Chung stated.
Reinforcing Digital Transformation, Robotics, and Hydrogen Management
Vice Chair Jaehoon Chang bolstered the Group’s dedication to digital transformation, emphasizing that the transformation to a software-driven mobility firm is crucial to its future success and business management.
“I consider that what now we have constructed thus far within the unexplored realm of SDV will change into a stable basis for the longer term envisioned by Hyundai Motor Group. We’re nonetheless within the stage of perfecting our developments, and we’re steadily getting ready to deploy SDV throughout varied automobile fashions,” he stated.
He added that the collaboration framework with 42dot stays unchanged, and main improvement tasks incorporating SDV expertise will proceed as deliberate.
Concerning the Group’s robotics initiatives, Vice Chair Chang detailed progress in bodily AI improvement. “By way of our collaboration with Boston Dynamics, we’re collectively advancing {hardware} and bodily AI, combining world-class robotics R&D with manufacturing experience,” he stated. He famous that logistics robotic Stretch and quadruped robotic Spot are already gathering actual utilization information each inside and out of doors the Group, steadily enhancing their efficiency, security, and value competitiveness. Humanoid robotic Atlas is predicted to assist folks transfer away from hazardous environments and repetitive duties, enabling them to deal with artistic, high-value roles.
He additionally highlighted the Group’s complete management throughout the hydrogen worth chain. “Hydrogen serves as each an vitality provider and storage answer that enhances renewable vitality and enhances effectivity. Past hydrogen mobility, our Group is main your entire worth chain from manufacturing to storage and industrial purposes,” Vice Chair Chang stated, noting that the Group’s hydrogen achievements are gaining growing world recognition.
Enterprise Leaders Define Progress Methods and Expertise Development
Hyundai Motor Firm CEO José Muñoz outlined development methods, saying: “We’re minimizing the tariff impression by our localization plans and provide chain restructuring, whereas persevering with to strengthen the areas the place we lead.”
Kia Company CEO Ho Sung Music highlighted formidable targets for the yr forward. “Kia has established very formidable plans with a development goal of over 6 % this yr,” he stated, outlining plans to proceed growth of Kia’s PBV ecosystem, centered on the award-winning PV5, and launch quantity fashions together with the brand new Kia Telluride and Kia Seltos SUVs.
Hyundai Mobis Co. CEO Gyu Suk Lee outlined the corporate’s strategic position. “As Hyundai Motor Group’s core elements firm, Hyundai Mobis will play a serious position in stably supporting new architectures and the mass manufacturing and expanded deployment of SDV,” he stated.
President and Head of Technique and Planning Division Sung Kim addressed world danger administration amid low-growth tendencies. He emphasised enhancing the flexibility to “anticipate and reply extra rapidly to world financial and geopolitical developments by sustained monitoring and nearer coordination throughout the group,” including that the corporate is working to show challenges into alternatives for development.
President and Head of R&D Division, Manfred Harrer offered updates on expertise improvement. “By way of the ‘SDV Tempo Automobile’, we’re continuing with the institution of a mass-production system and verification as initially deliberate. The tech capabilities secured by this course of can be utilized to next-generation fashions,” he stated.
Government Vice President and Head of Company HR, Hae In Kim emphasised organizational resilience. “It’s vital we be taught from expertise and rework this into ahead momentum. In that course of, we should acknowledge one another’s variations and collaborate by combining our respective strengths,” she stated.
President, Chief Inventive Officer and Chief Design Officer Luc Donckerwolke inspired daring innovation, stating {that a} problem is “a chance to understand our desires,” and added, “It’s the time to reset, disrupt, and innovate.”
Main New Trade Requirements
Government Chair Chung concluded by encouraging the Group to steer new business and product requirements, emphasizing the chance to construct a future offering superior worth and buyer experiences.
Quoting Founding Chairman Ju-yung Chung’s philosophy — “If there isn’t any path, discover one. For those who can not discover one, make one. So long as I don’t suppose it’s a failure, it can’t be a failure” — he impressed workers, noting the strongest drive driving Hyundai Motor Group lies within the spirit of perseverance and drive to beat challenges. “I invite you all to hitch this journey of transformation with ardour and dedication,” he remarked.
He concluded the roundtable by stating, “I really feel assured and energized due to this workforce, due to all of you. And as I discussed earlier, the fervour grows much more because of clients who acknowledge and love what we create. That makes me wish to do even higher, collectively.”
