BMW has formally launched ALPINA as an unique standalone model beneath the BMW Group umbrella, marking a brand new chapter following the switch of ALPINA trademark rights on January 1, 2026. The relaunch positions BMW ALPINA to compete within the luxurious phase between BMW’s flagship fashions and Rolls-Royce, just like how Maybach operates throughout the Mercedes-Benz portfolio.
The preliminary part focuses on model activation, with BMW emphasizing ALPINA’s conventional hallmarks: a novel stability of most efficiency and superior trip consolation, mixed with unique bespoke choices and customized supplies.
New Wordmark Bridges Previous and Future
The revitalized model introduces a brand new wordmark that pays homage to ALPINA’s heritage whereas signaling its future course. Impressed by the asymmetrical wordmark from the Nineteen Seventies, the elegant modern design radiates “readability, calm and confidence,” in keeping with BMW. Positioned on the heart of the rear, the wordmark underlines the standalone character of the unique model and its impartial character throughout the BMW Group.
7 Collection ALPINA Rumored For Late 2026
The primary mannequin beneath the brand new BMW ALPINA model might be based mostly on the facelifted BMW 7 Collection (G70 LCI), carrying its personal inner codename: G72. This separate designation suggests extra substantial differentiation than earlier ALPINA fashions, which usually shared codenames with their BMW counterparts. For context, the armored 7 Collection Safety makes use of codename G73 relatively than the usual G70.
BMW is slated to start out 7 Collection facelift manufacturing in July 2026, with the ALPINA B7 variant anticipated to comply with in late 2026. The ALPINA B7 may function a V8 mild-hybrid electrical car (MHEV) powertrain, just like present BMW V8 purposes. For the primary time, the ALPINA 7 Collection might be manufactured completely by BMW. Beforehand, automobiles began manufacturing at BMW factories earlier than being transferred to ALPINA’s Buchloe facility for refinement and engineering work.
X7 ALPINA and Electrical Variants Deliberate
Shortly after the 7 Collection, the second-generation X7 can be rumored to obtain the ALPINA therapy beneath the inner code “G69.” In line with sources, each gasoline and electrical powertrains have been thought of for the ALPINA X7, nevertheless it stays to be seen whether or not these plans have modified. Whereas preliminary releases will deal with combustion-powered fashions, electrical variations of each the ALPINA 7 Collection and X7 may lengthen the portfolio, aligning with BMW’s broader electrification technique.
Upmarket Focus, Smaller Fashions Unsure
BMW is positioning ALPINA in what it calls the “Luxurious Layer” – above the usual 7 Collection and under Rolls-Royce. This strategic positioning successfully makes ALPINA the BMW Group’s reply to Mercedes-Maybach. The upmarket focus means smaller fashions just like the B3 and B4 face an unsure future, as BMW steers ALPINA towards its largest and most luxurious automobiles. The model will think about patrons looking for “unique objects for connoisseurs in pursuit of the extraordinary, with out compromises on efficiency, consolation and individuality,” in keeping with BMW’s model assertion.
Rigorous Requirements for Exclusivity
BMW additionally mentioned that the brand new ALPINA automobiles might be manufactured in keeping with rigorous requirements for supplies choice and craftsmanship, fulfilling demanding expectations when it comes to visuals, acoustics and really feel. Patrons can select from a portfolio of bespoke choices making certain every car has its personal unmistakable character. Given ALPINA’s storied 50-plus-year historical past, BMW has acknowledged its “super duty” in stewarding the model’s legacy whereas assembly the very best expectations for its future.
We are going to be taught extra concerning the model’s plans within the close to future.
