The ALPINA model we grew up with successfully died on December 31, 2025. As of January 1, it goes by the BMW ALPINA identify and can function otherwise than the corporate based by the late Burkard Bovensiepen in 1965. That mentioned, custom gained’t be ignored, as the brand new proprietor intends to construct on many years of heritage. So, what comes subsequent? The corporate’s official Instagram account affords a glimpse of what the long run could maintain.
We’re studying that new fashions will cater to the “discerning few,” which suggests low manufacturing volumes. That will be in line with conventional ALPINA values, contemplating solely about 60,000 vehicles have been constructed over six many years. The cryptic message can also trace at a stronger give attention to high-end merchandise. Consequently, the preliminary lineup may very well be restricted to the 7 Sequence and X7.
We’re reminded of what BMW Vice President and Head of the Sequence Luxurious Class, Christian Tschurtschenthaler, mentioned a number of years in the past: “Does it make sense that somebody spends €250,000 or €300,000 cash on an ALPINA then sees a B3 come alongside at a site visitors mild?”
That remark was doubtless an oblique sign that entry-level fashions wouldn’t be renewed underneath BMW ALPINA’s technique. In spite of everything, autos such because the XD3 and B5 had already been discontinued even earlier than the BMW Group took over.
Returning to the latest social media message, BMW ALPINA’s assertion that it’ll “give attention to pace, not sport” suggests it gained’t step on M’s toes. Upcoming fashions are anticipated to emphasise high-speed, road-focused luxurious, leaving BMW M to give attention to hardcore, track-oriented autos. The “drive far, journey quick” tagline underscores easy GT cruising, within the spirit of previous ALPINA fashions.
For now, BMW ALPINA isn’t revealing any vehicles. Whereas it’s irritating to listen to a few new sub-brand with out seeing any merchandise, the delay is comprehensible. The primary precedence is for the core model to unveil the 7 Sequence facelift within the coming months. Solely after that may we see its BMW ALPINA-badged sibling, reportedly carrying a definite codename: “G72” as a substitute of “G70.”
The common 7 Sequence LCI is claimed to enter manufacturing in July, however its ALPINA counterpart could not attain the meeting line till roughly a 12 months later. Count on a totally loaded “G70” with unique inside and exterior design parts designed to rival the Mercedes-Maybach S-Class. It’s too early to say whether or not drivetrain upgrades are deliberate. The “G72” will doubtless turn out to be the primary electrical ALPINA by providing an i7 70 xDrive variant alongside 740 xDrive and 760 xDrive gasoline variations.
The second mannequin is predicted to comply with the same technique, full with a separate codename and an EV possibility. Subsequent 12 months’s BMW X7 “G67” will reportedly spawn a BMW ALPINA “G69” in three flavors: X7 40 xDrive, 60 xDrive, and iX7 100 xDrive.
Whereas some have been fast to criticize BMW for leveraging ALPINA’s robust model fairness for a fast revenue, it’s price ready to see how the brand new technique unfolds. It’s turning into more and more clear that BMW ALPINA will goal Maybach, with out encroaching on Rolls-Royce territory.
