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Thursday, December 12, 2024

‘Better of the Greatest’ Award


  • Kia EV9 named ‘Better of the Greatest’ in Automobiles and Bikes class at Purple Dot Award: Product Design 2024
  • World design competitors acknowledges influential energy of Kia’s ‘Opposites United’ design philosophy
  • Kia’s twenty ninth Purple Dot Design award since 2009 follows streak of award wins and significant approval for EV9
  • All-electric flagship SUV embodies Kia’s dedication to progressive design and sustainable mobility

The Kia EV9 has been acknowledged with the distinguished ‘Better of the Greatest’ award on the Purple Dot Award: Product Design 2024 within the Automobiles and Bikes class. Success on the highest degree of the worldwide design competitors acknowledges the contribution Kia as a model, and the EV9 specifically, has made to setting distinctive requirements of design innovation.

The Purple Dot: ‘Better of the Greatest’ award, offered solely to essentially the most pioneering designs, additional validates the success of the Kia design staff in creating the EV9, the model’s first flagship electrical SUV.

“With the EV9, we created an EV with a daring and genuine SUV character that pushes the boundaries, not solely of design, but additionally of usability, connectivity and environmental duty. Receiving the Purple Dot: ‘Better of the Greatest’ design award is immensely gratifying, not only for the Kia design staff, but additionally for all our world colleagues, and represents our steady push to convey progressive and provoking options,” stated Karim Habib, Government Vice President and Head of Kia World Design.  

“The accolade is recognition of the inspiring energy of Kia’s design philosophy, ‘Opposites United’, that has guided us at each stage of the EV9’s improvement. Reinforcing Kia’s robust design identification, ‘Opposites United’ repeatedly evokes us to create merchandise which can be related and significant, and positively influence our clients’ lives.”

The EV9 represents the essence of Kia’s ‘Opposites United’ design philosophy, presenting a harmonious mixture of futuristic design, extremely superior know-how, and sustainable values. Harnessing the artistic pressure generated by the divergent values of nature and modernity to ship a harmonious entire, ‘Opposites United’ offers Kia’s designers with a framework by way of which to fuse a novel mixture of smooth, sculptural shapes and warranted, assertive geometry, delivering a strikingly up to date but swish aesthetic. 

The outside radiates confidence, readability, and serenity by way of its upright stance, outlined strains, and clean surfaces. Signature options such because the Digital Tiger Face, Digital Sample Lighting Grille, and vertical headlamps additional intensify the design and imbue the car with a visionary and futuristic attraction. 

The EV9 additionally represents Kia’s strategic dedication to turning into a pacesetter in sustainable mobility. When it was launched in 2023, the flagship SUV was the primary mannequin to embrace the model’s three-step Design Sustainability Technique, initiated to progressively section out using animal-sourced leather-based, apply ten ‘must-have’ sustainable objects to all new Kia fashions, and decide to ongoing analysis into the event of pure and bio-based supplies.

The Purple Dot Design Award is without doubt one of the most extremely sought-after seals of design high quality. Annually, a jury of worldwide specialists examines the submissions for design high quality and diploma of innovation. This yr, the jury acknowledged the artistic affect of Kia’s ‘Opposites United’ design philosophy, highlighting the EV9’s profitable exterior design, up to date character, and powerful basic strains. 

The Purple Dot Award ceremony will happen on June 24, 2024, within the Aalto Theatre in Essen, Germany. The presentation of the Purple Dot Design: ‘Better of the Greatest’ will symbolize Kia’s twenty ninth success on the globally acclaimed awards ceremony since 2009. This newest success follows the 2024 iF Design Awards, the place the EV9 acquired a coveted ‘Gold’ award.

Since its launch in 2023, the Kia EV9’s design values and buyer attraction have been critically acclaimed on quite a few events. Earlier this yr, the flagship SUV achieved double success on the World Automotive Awards 2024 as the general winner (‘World Automotive of the 12 months’) and one of the best electrical car (‘World Electrical Car’). Different awards embrace: ‘Girls’s World Automotive of the 12 months 2024,’ ‘German Luxurious Automotive of the 12 months 2024,’ ‘Golden Steering Wheel 2023’ (Household Automobiles class), TopGear.com Awards ‘Household Automotive of the 12 months 2023’ in addition to the titles ‘UK Automotive of the 12 months 2024’ and ‘North American Utility Car of the 12 months 2024.’

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