It was in 2002 when ALPINA revised its iconic badge for the fourth time because the well-known emblem was created again within the Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent 12 months beneath the BMW company umbrella. In accordance with a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the symbol is slated for a minor replace for next-generation automobiles.
Whereas we are able to’t share the brand new emblem right here as a result of copyright causes, you may view it on the supply hyperlink under. It introduces a delicate evolution that solely diehard ALPINA followers are more likely to discover. Purists will likely be glad to listen to that the one throttle on the left and the crankshaft on the suitable stay. Nevertheless, the defend has been eliminated for a minimalist look. Talking of simplifying issues, the brand is proven in black and white. That stated, it wouldn’t appear proper for the normal crimson and blue middle to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the more moderen submission from January 2025 issues the brand new emblem with out the addition of BMW to the brand new/outdated badge. This might counsel that automobiles will likely be marketed as BMW ALPINA in press supplies and ads, however the mildly revised emblem itself gained’t incorporate the BMW title.
BMW owns each emblems, that are registered beneath the next courses within the items/companies class. Class 12 covers: “Vehicles; drives for cars; engines for cars; components and equipment for cars.” Class 35 contains: “Provision of business info and provision of business info and recommendation to customers within the choice of services and products; retail and wholesale companies regarding cars and their components and equipment.”
Curiously, the brand new emblem submitting additionally contains Class 37. It refers to: “Set up, cleansing, restore, and upkeep work regarding autos and components and equipment for autos; restoration of autos; rental, leasing, and letting of things in reference to the availability of the aforementioned companies, insofar as included on this class; recommendation and knowledge regarding the aforementioned companies, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration companies for older ALPINA fashions. Possibly it is going to comply with the identical technique utilized by BMW Basic to assist homeowners of classic automobiles.
Regardless of the case, the new-era ALPINA beneath BMW’s management begins in 2026. The guardian firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Offered there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Sequence is making a return, doubtlessly joined by a next-generation X7. Each are stated to function V8 energy and presumably even EV derivatives.
Pushing ALPINA additional upmarket will doubtless come on the expense of lower-tier fashions. Consequently, the B3, B4, and their crossover derivatives may very well be residing on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can be anticipated to be dropped, as BMW is making ready to part out the 8 Sequence lineup.
Supply: German Patent and Trademark Workplace (DPMA) through CarBuzz
