In July, Ford as soon as once more elevated all-electric car gross sales within the U.S., delivering 8,242 items—31% greater than a yr in the past. It was the sixth consecutive month of year-over-year development.
As a result of Ford‘s whole gross sales quantity decreased by 0.8% to 165,621, the EV share improved to five%, in comparison with 3.8% a yr in the past. It signifies that 1 in 20 new Ford autos bought in July occurred to be all-electric.
Ford EV gross sales expands
Throughout the first seven months of the yr, Ford bought within the U.S. over 52,000 all-electric autos—practically 64% greater than a yr earlier. The model’s EV share is larger than the business common.
It is value noting that Ford’s hybrid car gross sales expanded even sooner than EVs, by 47% year-over-year to 16,825, so this section is twice greater.
All three Ford EVs: Ford Mustang Mach-E, Ford F-150 Lightning and Ford E-Transit contributed to the expansion in July. The Mach-E stays the best-selling EV from Ford (4,592 items bought), whereas the Ford F-150 Lightning was the quickest rising (up 82% year-over-year), in massive half attributable to a low base in July 2023 the place it solely moved 1,552 items.
Ford BEV gross sales final month (YOY change):
- Ford Mustang Mach-E: 4,592 (up 17%)
- Ford F-150 Lightning: 2,822 (up 82%)
- Ford E-Transit: 828 (up 5%)
- Complete: 8,242 (up 31%) and 5% share
Thus far this yr, Ford has bought over 52,000 all-electric autos within the U.S., practically 64% greater than a yr in the past. That is about 4.5% of the model’s whole quantity, in comparison with 2.8% a yr in the past at this level.
Ford BEV gross sales year-to-date (YOY change):
- Ford Mustang Mach-E: 26,826 (up 49%)
- Ford F-150 Lightning: 18,467 (up 79%)
- Ford E-Transit: 7,129 (up 93%)
- Complete: 52,422 (up 64%) and 4.5% share
For reference, in 2023, Ford bought greater than 72,000 all-electric autos within the U.S., up 18% in comparison with 2022. This was about 3.8% of the model’s whole quantity.
Ford F-150 Lightning
In July, Ford F-150 Lightning gross sales elevated 82% year-over-year to 2,822, however total, the gross sales quantity is secure this yr, between 2,090 and three,260 per 30 days.
August and September’s Lightning gross sales will doubtless even be optimistic, however the principle query is how they will do within the fourth quarter. A yr in the past, Ford was promoting roughly 4,000 items a month in This autumn.
It is also unclear whether or not the Lightning have the ability to defend the title of America’s No. 1 promoting electrical truck in 2024, as the Tesla Cybertruck was thought-about #1 in Q2. Thus far this yr, Ford bought 18,467 electrical pickups within the U.S., up 79% year-over-year.
Ford Mustang Mach-E
Ford Mustang Mach-E gross sales amounted to 4,592 items in July, up 17% year-over-year. It is a end result larger than the seven-month common however with none splash.
Ford reported that the “gross inventory” decreased in July to 16,400 items, in comparison with 18,000 a month in the past, which is a optimistic signal.
The lowered stock is partially associated to lowered manufacturing. Mach-E manufacturing in Mexico in July amounted to 4,351 items, down 63% year-over-year. The entire end result year-to-date was 27,373, down 53% year-over-year.
If the manufacturing is a lot decrease than in 2023, it’s potential Ford is making an attempt to match manufacturing facility output to gross sales demand.
Ford E-Transit
Gross sales of the Ford E-Transit van elevated 5% year-over-year to 828 items. Thus far this yr, Ford bought 7,129 items, 93% greater than a yr in the past.
Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.
