As a lot as a few of us rail towards tech right here, even at InsideEVs, our snark and well-researched critiques of an excessive amount of in-car tech can typically fall on deaf ears. Automakers are cramming increasingly vehicles stuffed with expertise and clients are resonating exhausting with it. A brand new examine from the automotive analysis analyst group AutoPacific exhibits us that clients are actually into new tech options—in reality, they need extra of them.
Known as the Future Attribute Demand Research (FADS), this survey from Auto Pacific goals to point out the consolation and comfort choices that new automotive patrons need most. It surveyed 14,900 drivers who plan on shopping for a automotive inside the subsequent three years.
It surveyed patrons looking out all powertrain varieties, together with ICE, hybrid and electrical automobiles. It surveyed 163 totally different options, together with ones which may be EV-specific, like bi-directional charging. However a lot of these options at the moment are starting to trickle all the way down to gas-powered vehicles too.
The auto business’s tech revolution
Automakers have huge desires for issues like streaming TV and video games, downloadable add-ons and automatic driving options. And so they need folks paying for them month-to-month, not simply when the automotive is bought. However what options do folks truly need? That is the query because the business throws all the pieces on the wall to see what sticks.
The highest 10 most demanded options are:
- Wi-fi charging pad for moveable digital gadgets for entrance passengers (44%)
- Wi-fi charging pad for moveable digital gadgets for rear passengers (37%)
- Heated and ventilated/cooled entrance seats (37%)
- Rain-sensing windshield wipers (36%)
- Sunroof/moonroof (35%)
- Driver profile settings (35%)
- Family 110v outlet (34%)
- Sunglasses for rear passengers (33%)
- Rear cross-traffic alert with computerized emergency braking (32%)
- Constructed-in air compressor (31%)
Though some are pretty normal additions, just like the sunroof or rear cross-traffic alert, different options really feel virtually as if the expertise barrier between electrified and ICE powertrains has began to interrupt down. Options frequent in electrical automobiles, like driver profiles, have now turn out to be vital for vehicles of any sort.
2024 Chevrolet Blazer EV RS
“Making your individual driver profile settings requires a little bit of preliminary homework, however as soon as established, it’s primarily a get-in-and-go expertise with the automobile mechanically setting the seat, mirrors, steering wheel, audio presets, and lots of different private settings to your preferences while you get within the automobile,” mentioned Robby DeGraff, AutoPacific’s Supervisor of Product and Shopper Insights.
It’s a boon to drivers who’ve a number of customers driving one automotive, and one thing extremely frequent amongst Tesla, Hyundai, Kia, and different EV fashions.
Similar with issues like 110-volt retailers or wi-fi charging; true they might have been put in in fuel vehicles, however I’d wager the expectation that they’re in electrical automobiles is virtually a given. Attention-grabbing to see wi-fi charging rank so excessive, although. The InsideEVs employees almost unanimously decried the usage of wi-fi chargers, calling them horrible and ineffective. AutoPacific claimed their desirability moved upward this yr in comparison with final yr.
That is solely a part of the examine, AutoPacific shared with us that it has extra EV-specific survey outcomes coming quickly.
What are your must-have options in trendy vehicles?
Contact the writer: [email protected]
