- Twin recognition in Spatial Communication class for ‘Kia Design Philosophy Paintings Exhibition – Opposites United’ and ‘Kia Exhibition Sales space at ICN Airport’
- Additional victories in Honest Stands, Interface & Person Expertise Design, and Movie & Animation classes
- Success demonstrates Kia’s continued dedication to enhancing buyer engagement by means of bodily and digital experiences
Kia Company is celebrating a number of victories on the prestigious Crimson Dot Award: Manufacturers & Communication Design 2025. Profitable a complete of 5 awards throughout 4 classes, the success demonstrates the corporate’s continued dedication to enhancing buyer engagement and affinity by means of bodily and digital experiences.
Kia claimed two accolades within the Spatial Communication class, for its ‘Kia Design Philosophy Paintings Exhibition – Opposites United’ and ‘the Kia Exhibition Sales space at ICN Airport’ tasks. These have been adopted by extra wins within the Interface & Person Expertise Design class for the ‘Kia AI Assistant,’ the Honest Stands class for the ‘Kia PV5 Story sales space at Seoul Mobility Present 2025,’ and the Movie and Animation class for the ‘Kia PV5 Journey Model Movie.’
Kia Design Philosophy Paintings Exhibition – Opposites United
Since 2023 Kia’s design philosophy, ‘Opposites United,’ has been advanced into a number of cultural and inventive expressions by means of a collection of world exhibitions. Collaborating with a various vary of artists, the Kia Design Philosophy Paintings Exhibition showcased experimental works and performances themed round Opposites United. With the exhibition house itself designed as a part of the show, maximizing the inventive message whereas making a venue for each artwork and model interplay, the occasion launched audiences to the model’s design philosophy by means of immersive media artwork installations, daring and revolutionary works and dramatic spatial transformations.
Kia Exhibition Sales space at ICN Airport
Kia’s Incheon Airport sales space redefined model engagement with an open type and immersive media content material, making a ‘model communication platform.’ Developed with Web optimization Architects, the cantilever construction paired with perforated tremendous mirrors and LED visuals to evoke pleasure for brand spanking new journeys amongst guests. Underneath the idea ‘Motion to Inspiration,’ this fusion of spatial design and media content material positioned the sales space as not merely a show space for automobiles, however an immersive platform for model communication.
Kia AI Assistant
Kia’s AI Assistant Design presents a easy but dynamic interface throughout a number of touchpoints, visually expressing Kia’s ethos of inspiring each motion. The design, primarily based on the Kia brand, contains a easy form which acts as a dwelling and interactive entity throughout dialog. It’s utilized throughout numerous buyer touchpoints, such because the in-vehicle voice assistant and chatbots, offering an thrilling but cohesive technique for customers to work together with their automobiles.
Kia PV5 Story @ Seoul Mobility Present 2025
At Korea’s largest mobility occasion, the Seoul Mobility Present, Kia partnered with Playmobil to successfully talk the PBV idea by showcasing the Kia PV5’s various purposes and the PBV ecosystem by means of a fascinating buyer expertise. A PBV City, that includes Playmobil characters as an instance the PBV ecosystem, was supported by interactive content material corresponding to Kia x Playmobil merchandise, a stamp tour and a digital ‘Gacha Machine,’ in addition to the specifically commissioned PV5 Journey Model Movie.
Kia PV5 Journey Model Movie
Profitable an award alongside the PV5 Story stand on which it was displayed, PV5 Journey was a 3D animated model movie that includes Playmobil characters to showcase PV5’s versatile purposes (WAV, logistics, enterprise and leisure). Delivering the PBV idea in a transparent, intuitive and emotionally partaking manner for purchasers, it earned robust media and customer acclaim, successfully amplifying Kia’s innovation and the launch of its user-centric PBV.
