- Nadal visits Korea for the primary time since 2013 to have a good time the renewal of his enduring partnership with Kia and meet with followers
- Announcement continues genuine affiliation that has grown to transcend sponsorship over the past 21 years
- Coaches from Rafa Nadal Academy maintain unique tennis clinic with Korea’s prime 20 junior gamers
- Pop-up occasion showcases Nadal’s profession highlights and historical past of partnership, in addition to Kia PV5 Passenger and EV9 GT Line autos
Kia Company has formally prolonged its partnership with tennis legend Rafael (‘Rafa’) Nadal, persevering with an genuine affiliation that has grown to transcend mere sponsorship over the past 21 years. The announcement is being celebrated by Nadal’s go to to Korea, the place he has been taking part in occasions for each tennis prospects and followers underneath the theme “The Highway Forward.”
The model’s partnership with Rafa started in 2004, when Kia Spain selected to sponsor the up-and-coming athlete. Following his first Grand Slam success on the 2005 French Open, Kia formally appointed Nadal as world model ambassador in 2006. The champion’s values of resilience and fixed self-improvement had been in clear alignment with Kia’s values.
This week, Nadal returned to Korea for the primary time since 2013 to have a good time the renewal of his enduring partnership with Kia. The renewal ceremony was held at present at Kia Unplugged Floor, the corporate’s flagship model house in Seongsu, Seoul, offering a possibility to look again on the historical past of Kia and Nadal, their shared journey, and the values they maintain in frequent.
“Kia and Rafael Nadal have shared a spirit of willpower and a ardour for the game of tennis since we first joined palms in 2004,” mentioned Ho Sung Tune, President and CEO at Kia Company. “As we set out on a brand new chapter of our journey collectively, Kia will proceed to construct on our partnership with Rafael Nadal to deliver constructive inspiration to followers and younger athletes world wide.”
“I want to thank the Kia household for his or her enduring assist and friendship all through our 21 years collectively,” mentioned Rafael Nadal. “Our partnership started after I was very younger and has lasted over 20 years, a robust assertion of our shared values. Going ahead, I’m certain we’ll proceed to work collectively and encourage one another towards progress and innovation. The longer term awaits for each and we’ll work the longer term for the following technology each on and off the courts.”
Previous to the ceremony, a junior tennis program with Korea’s prime 20 junior gamers was held yesterday at Tennez Park in Walkerhill Resort. An unique tennis clinic was performed by coaches from the Rafa Nadal Academy, the place two gamers with excellent performances had been chosen to take part within the Excessive Efficiency Tennis Junior Camp in Spain subsequent 12 months.
Later at present, a particular occasion shall be held for tennis followers and influencers to commemorate the brand new journey of Kia and Nadal. The followers, chosen by way of a social media problem, may have the chance to satisfy Rafa in particular person and uncover insights into his life, profession, and the inspiration he gained from tennis by way of a Q&A session.
Lastly, a pop-up occasion is being held at Kia Unplugged Floor till November 9, permitting clients to relive Kia and Rafa’s partnership journey firsthand. The house has been redesigned right into a celebratory showcase of each Nadal’s profession highlights and the historical past of his affiliation with Kia. Guests can even be capable to view the spacious Kia PV5 Passenger and EV9 GT Line, the car that Nadal personally drives.
Kia has been a protracted supporter of the sport of tennis by way of its numerous sports activities advertising and marketing actions through the years. Earlier this 12 months, the corporate partnered with the Australian Open because the Main Accomplice of AO25 for the 24th consecutive 12 months, additional extending its monitor document because the longest-running main associate within the historical past of the event.
