- Pilot settlement between Kia and Crimson Sea World (RSG) centered round Kia’s Platform Past Car (PBV) fashions and mobility ecosystem
- Kia to produce a PV5 Passenger mannequin for testing throughout RSG websites, supported by inspections, coaching, and distributor experience
- Future collaboration consists of analysis of the upcoming PV7 and expanded use circumstances for luxurious resort logistics and operations
Kia Company has entered right into a pilot settlement with actual property developer Crimson Sea World (RSG), first signed in Might 2025, to ship next-generation electrical automobiles, starting with the Kia PV5. Developed by Kia’s Platform Past Car (PBV) international enterprise technique, the automobiles mix industrial utility with modular adaptability, supporting sustainable, future-forward mobility.
As a part of the pilot, Kia is supplying RSG with a PV5 Passenger for localized testing throughout key service situations, together with airport-to-resort transfers, inter-resort transport, and broader fleet operations. Whereas this preliminary deployment focuses on two of Saudi Arabia’s flagship locations – The Crimson Sea and AMAALA, the collaboration extends past these websites and serves as a broader platform for exploring mobility options and supporting the Kingdom’s Imaginative and prescient 2030 technique to attain a net-zero society.
Constructed for adaptability and operational effectivity, Kia’s PBVs mix electrical mobility with superior software program and configurable interiors, offering versatile options for the hospitality and tourism sectors.
To make sure a profitable integration, Kia has carried out an on-site inspection and is offering product coaching and technical instruction for RSG groups. Kia’s approved distributors will stay carefully concerned all through the trial, providing hands-on steering and localized experience throughout each locations.
Hokeun Chung, Government Vice President and Head of Future Technique Division at Hyundai Motor Group, mentioned: “Saudi Arabia is a strategically necessary marketplace for Hyundai Motor Group (HMG), and we’re happy to start our collaboration with RSG by the PBV Pilot challenge. Within the mid–to–long run, HMG and RSG plan to collaborate on new enterprise alternatives using modern sensible metropolis applied sciences, similar to in-vehicle options, knowledge, robotics, and extra. Constructing on our long-standing relationship, we look ahead to supporting RSG’s imaginative and prescient of an ultra-luxury, eco-friendly sensible metropolis by delivering HMG’s wider Good Metropolis options backed by our intensive experience and capabilities.”
Hans Aksel Pedersen, Group Head of Operations, Crimson Sea World, mentioned: “At Crimson Sea World, we’re dedicated to setting new benchmarks in accountable improvement and sustainable operations. Whereas our visitor land fleet is already 100% powered by daylight, this pilot program with Kia permits us to check essentially the most cutting-edge, eco-conscious mobility options in our locations. Collectively, we’re reimaging how folks transfer by and join with the world’s most distinctive locations.”
Ahmed Soudodi, Vice President of Product Advertising and marketing, Kia Center East & Africa, mentioned: “This collaboration is a pure match, pushed by a shared ambition to remodel the way forward for mobility by innovation, sustainability, and a deep understanding of buyer expertise. By combining Kia’s next-generation PBV expertise with Crimson Sea World’s pioneering method to accountable improvement, we’re making a blueprint for smarter, cleaner, and extra linked journey throughout the area.”
Joint long-term dedication to sustainable improvement
Wanting forward, Kia and RSG are exploring the optimization of PV5 Cargo variants for resort logistics and the manufacturing of a particular PV5 model for RSG, tailor-made to the distinctive wants of luxurious hospitality and resort operations. With a number of physique configurations, conversion-ready options, and a completely linked system, the PV5 is engineered to adapt to the various wants of companies worldwide whereas supporting Kia’s imaginative and prescient of sustainable mobility.
This pilot settlement builds on the long-term commitments of each organizations to accountable improvement and sustainable progress. As a developer championing regenerative tourism, RSG is main a worldwide shift in how locations are developed, operated, and skilled with an emphasis on environmental care, cultural relevance, and neighborhood influence. Kia, in the meantime, continues to develop its position as a Sustainable Mobility Options Supplier, supporting the transition to wash, clever, and built-in transportation ecosystems.
This settlement follows the strategic Memorandum of Understanding (MoU) signed in March 2024 between Hyundai Motor Group (HMG) and RSG. It displays a shared imaginative and prescient to unlock new potentialities in sustainable tourism, innovation, and visitor experiences by cutting-edge mobility options.
The initiative is overseen by the HMG Good Metropolis Innovation Group, which serves as the general coordinator of Saudi Good Metropolis tasks. Kia acts because the official OEM and mobility accomplice, whereas Crimson Sea World serves because the visionary developer and operator behind locations alongside the Saudi Crimson Beach.
Constructing on this PV5 initiative, Kia and RSG will even consider long-term partnership alternatives, together with the potential deployment of the PV7 – Kia’s upcoming large-format electrical PBV, designed for high-capacity use and anticipated to launch in 2027. Kia will launch the PV9 in 2029, with the objective of promoting 250,000 PBVs globally by 2030 and establishing a scalable, software-driven mobility ecosystem.
Collectively, the collaboration marks a step ahead in delivering significant innovation, the place sensible mobility empowers a brand new period of sustainable journey and operational excellence.
For extra info, go to: https://worldwide.kia.com/int/pbv-intro
