A brand new, clearer and extra interesting graphic design, however it’s not simply the visuals that make the brand new product created by IBM for Ferrari’s racing division stand out.
The app unveiled at present in Miami is an ideal mix of IBM know-how and information supplied by Scuderia Ferrari HP. The purpose is evident: to revolutionize and improve fan engagement utilizing numerous instruments, together with generative synthetic intelligence.
Now obtainable in English and, for the primary time, in Italian, the app features a brand-new Race Middle and Racing Insights developed with IBM watsonx for a extra immersive expertise. These AI-based options goal to convey followers even nearer to the actions of Scuderia Ferrari HP throughout race weekends and embody:
AI-generated race summaries: post-race summaries of Scuderia Ferrari HP’s efficiency, obtainable inside hours after a race. Utilizing watsonx LLMs, complicated race information is reworked into compelling narratives that includes insights from drivers and the staff principal.
Put up-race insights and information visualizations: dynamic graphics created with watsonx applied sciences that permit followers to work together with and consider post-race information for drivers and the automobile, together with telemetry, climate, observe circumstances, session outcomes, automobile and tire methods.
Historic insights on drivers and staff: analyses that present followers with comparisons between key moments from the 2025 races and previous milestones of Scuderia Ferrari HP, together with these associated to vehicles, drivers, and tracks. This info is generated by watsonx LLMs, together with IBM Granite, and is embedded within the AI-generated race summaries and different Scuderia Ferrari HP content material.
The app will likely be up to date constantly, rather more continuously than earlier than. The actual problem will likely be to ship content material even when the engines are off, however the staff has emphasised that the absence of the crimson vehicles on observe won’t forestall the creation of unique content material utilizing information, historic anniversaries, and anecdotes.
Interactive content material akin to polls, brief movies, 3D experiences will even be created, and followers could have the chance to write down to the staff — together with the drivers — and chat by way of an AI-powered chatbot. It will likely be attainable to request information and statistics from each the current and previous of the Scuderia.
The brand new app is barely in its first section. All year long, will probably be enhanced with extra options and, based on venture leaders, a membership characteristic will likely be launched by subsequent season. The purpose is to make the app inclusive, but unique, for all Ferrari followers who wish to observe the staff’s adventures in F1, WEC, and e-sports.
“IBM and Ferrari share a duty for progress, innovation, and excellence,” stated Jonathan Adashek, Senior Vice President of Advertising and Communications at IBM. “With synthetic intelligence, we’re creating a brand new mannequin for digital fan engagement that brings them even nearer to Scuderia Ferrari, whether or not it’s a race weekend or not. The app is constructed with the identical information and analytics applied sciences utilized by IBM shoppers throughout industries to ship enhanced buyer experiences, assist staff obtain new ranges of productiveness, and make extra knowledgeable, data-driven enterprise choices.”
“This app is supposed to convey all our followers nearer to the center of Ferrari’s racing world,” stated Lorenzo Giorgetti, Chief Racing Income Officer. “With IBM’s cutting-edge AI know-how and our shared dedication to innovation and excellence, we’re making a digital expertise worthy of the Ferrari title. The venture has simply been launched and can develop more and more full within the coming months, maximizing the potential of the instruments IBM is offering. I’m excited to see followers work together with this new app, coming into a brand new dimension of the Ferrari expertise.”
Purchase official Ferrari F1 merchandise!
Let different Scuderia Followers find out about us
