Honda’s luxurious Acura model may very well be the most recent to launch new hybrids as a bridge to completely electrical autos. Regardless of over $20,000 in reductions, ZDX gross sales will not be selecting up as shortly as Acura anticipated.
Is Acura launching new hybrids within the US?
Acura lastly started delivering its first EV within the US final Might, the 2024 Acura ZDX. Though the posh model had excessive hopes for the electrical SUV, gross sales have been sluggish to achieve traction.
The ZDX had its greatest gross sales month in December 2024, with 1,848 fashions offered. In complete, Acura offered 7,391 electrical SUVs within the US final yr.
Because it appears to be like to spice up gross sales, Acura is contemplating re-introducing hybrids. After dropping the RLX and MDX hybrids in 2020, Acura not sells a hybrid car within the US.
The posh model was anticipated to spearhead Honda’s transition to electrical, with EVs accounting for 60% of gross sales by 2030.
Though that is nonetheless Acura’s long-term plan, Mike Langel, vp of nationwide gross sales for Acura, hinted that it may change. Langel instructed Automotive Information, “Our long-term plan is to promote all electrical autos, however we’re very versatile on what that path appears to be like like.”
Acura’s government didn’t verify or deny plans to launch hybrids. Langley stated, “It may undoubtedly be a windy street, however the finish aim stays the identical.”
Acura expects to proceed promoting about 1,000 ZDX fashions per 30 days. Nonetheless, as Langley defined, “We will solely drive the market a lot by incentives, and that’s the place now we have to stay versatile in our strategy.”
Remaining versatile
Shortly after hitting the market, Acura launched large reductions, upwards of almost $30,000 to compete with top-selling EVs like Tesla’s Mannequin Y.
The ZDX remains to be Acura’s short-term focus, alongside its second EV, the RSX crossover coupe. In contrast to the ZDX, which is constructed on GM’s Ultium platform, the RSX would be the first EV underpinned by Honda’s in-house structure.
Honda is anticipated to start manufacturing in late 2025 at its new EV Hub in Ohio with deliveries following in early 2026.
After investing over $1 billion within the plant, Honda introduced final week it’s getting ready for “versatile manufacturing,” together with ICE, hybrid, and EV fashions on the identical line. That stated, an Acura hybrid is greater than probably coming quickly.
Acura would be part of a string of different automakers, together with Hyundai, Ford, GM, Porsche, and several other others planning so as to add hybrids to their lineup.
Acura remains to be providing over $20,000 off the ZDX by way of leasing. With leases beginning as little as $489 for 36 months, the electrical SUV is among the many most closely discounted proper now. Acura can also be providing a $4,000 loyalty/ conquest provide for Audi, BMW, Cadillac, Chevrolet, Ford, Genesis, Honda, Hyundai, Infiniti, Kia, Lexus, Mazda, Mercedes-Benz, Nissan, Polestar, Rivian, Subaru, Tesla, Toyota, Volkswagen or Volvo homeowners.
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