Rivian has launched a novel partnership with a preferred annual music competition, by which the corporate will basically arrange pop-up electrification reveals and extra—together with first-hand appears on the upcoming R2.
As introduced in a press launch on its web site on Tuesday, Rivian is partnering with South by Southwest (SXSW) in Austin, Texas to debut the “Electrical Roadhouse” exhibit at its South Congress house throughout SXSW 2025, at which the corporate will characteristic the R2 electrical automobile (EV) and day by day programming. Set to happen March 7 to fifteen, the exhibit will embrace panel discussions, demo drives, live shows, and drive-in films, together with a broader presence all through the competition.
Rivian may even be part of SXSW operations on the Austin Conference Middle (ACC), and all through the better Austin space, in line with the discharge. CEO RJ Scaringe may even current a keynote speech as a part of the competition, and SXSW badge holders will acquire precedence entry to lots of the discussions and occasions.
“We’re thrilled to carry our model to life at SXSW with the Electrical Roadhouse, an area that merges traditional Americana with a imaginative and prescient for a sustainable future,” mentioned Denise Cherry, Rivian Vice President of Advertising and marketing. “The competition’s creativity and adventurous spirit completely complement our personal, and we will’t wait to share this expertise with the group.”
Demo drives for the occasion will start on March 11, and Rivian can be the official sponsor of the competition’s Transportation Monitor exhibit, working from March 11 to 13.
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The EV maker says it attracts inspiration for the Electrical Roadhouse from traditional Texas roadhouses, and it plans to open its reveals to the general public and competition attendees day by day throughout the competition. In 2024, SXSW had a complete of 47,661 attendees, in line with native publications.
“Rivian’s imaginative and prescient for a sustainable, electrical future resonates deeply with the South by Southwest group,” mentioned Peter Lewis, Chief Partnerships Officer at SXSW. “We’re thrilled to welcome them as a companion to the competition, and sit up for watching SXSW festival-goers expertise the model in a enjoyable, participating and sustainable means.”
In latest months, Rivian has been deploying distinctive “Charging Outpost” areas close to nationwide parks, in addition to opening its retail “Areas” across the U.S. The corporate can be set to launch shows of its upcoming R2 and R3X automobiles at choose Rivian Areas all through the U.S. and Canada within the upcoming months.
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