Tesla is cranking up its advertising and marketing efforts in China. This time round, the electrical car maker is selling its fame for producing automobiles with the very best security requirements on the highway.
Tesla VP of Exterior Affairs Grace Tao highlighted the corporate’s give attention to security in a publish on Weibo. As per the manager, the Tesla Mannequin 3 grew to become a double five-star mannequin of “China Electrical Automobile Fireplace Security Index” and “Car Fireplace Security Certification.” She additionally famous that within the final six years, Tesla has had no international remembers attributable to fireplace dangers.
Tesla’s security at a look:
- Fireplace Security Stats: Tao highlighted that the chance of a Tesla catching fireplace is simply one-eighth that of a gasoline automobile, and that features incidents like constructing fires and arson.
- High Marks for Mannequin 3: She identified that the Tesla Mannequin 3 boasts prime security scores, with 5 stars on each China’s EV fireplace security index and the automotive fireplace security certification.
- Security as Normal: Each Tesla, from the reasonably priced Mannequin 3 sedan and the extremely widespread Mannequin Y crossover to the high-end Mannequin X Plaid contains complete energetic and passive security options as commonplace.
An ever-continued push in the direction of security:
“We proceed to enhance the bounds of car security via steady technological innovation and strict manufacturing and manufacturing requirements. Yearly, our automobiles surpass ourselves in energetic and passive security, knowledge privateness safety, fireplace security, and different fields. Shopping for a Tesla means shopping for the world’s prime car security configuration,” Grace Tao wrote in her Weibo publish.
Tesla China by the numbers:
- November wholesale: Knowledge launched by the China Passenger Automotive Affiliation (CPCA) has revealed that Tesla bought 78,856 automobiles wholesale in November. This represents a 15.49% leap from the 68,280 that have been bought wholesale in October 2024.
- Native Gross sales: Media experiences have urged that Tesla bought over 73,000 items in China throughout November, as famous in a report from CNEV Submit. Nearly all of these automobiles are comprised of the Tesla Mannequin Y.
- Yr to Date: From January to October 2024, Tesla’s home gross sales in China reached 500,685 automobiles, an 8.29% enhance year-over-year.
Tesla’s This autumn 2024 efforts:
- Extra Incentives: To additional enhance gross sales this This autumn, Tesla China has introduced an RMB 10,000 low cost on choose Mannequin Y variants. The corporate additionally prolonged its five-year 0% curiosity financing supply till the top of December.
- Bold supply targets: Elon Musk has acknowledged that he believes Tesla China can meet or exceed its 2023 international deliveries. For Tesla to realize this purpose, it must ship a document 515,000 automobiles this This autumn 2024.
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