Surprisingly sufficient, I’ve had my justifiable share of nights spent round vehicles at this level.
And no, I don’t imply consuming and driving – that’s about as silly because it will get. I’m speaking about events and occasions revolving round vehicles.
Final Thursday was presupposed to be a relaxed evening with a few mates – seize a chew, watch the brand new Venom film, nothing too wild. However the day earlier than, whereas deep right into a social media doom scroll, one thing caught my eye. One thing very orange.
It was a shot of an E30 BMW M3 DTM racer wearing its iconic Jägermeister livery. However as a substitute of the standard racetrack backdrop, this one was set in a darkish room, illuminated solely by neon lights. The caption learn: “Rave on Thursday, Race on Sunday.”
Now, I’m not saying I’m a rave fanatic, however, I’m not saying I’m not one both. I used to be intrigued. Plans to hit the cinema had been scrapped in favour of hitting a parking lot like no different in West London.
You may recognise the Duke of London from one other occasion story this 12 months. The Brentford website combines a showroom, café, workshop, storage, wine bar, and a set of proprietor Merlin McCormack’s eclectic vehicles.
For this evening, the Duke’s higher flooring had been remodeled right into a ’90s-style techno membership, with a bar within the café and a second one arrange for good measure. The area was drenched in orange neon lighting, completely complementing the star sights: not individuals, however 5 of Jägermeister’s most iconic race vehicles.
There was the E30 M3 DTM, in fact, alongside its rival, the Alfa Romeo 155 DTM, plus a Group 5 BMW 320 E21, a monstrous Porsche 935, and the last-of-the-line Opel Astra V8 DTM.
Every automobile is famous in its personal proper, however collectively, they inform the story of Jägermeister’s wealthy racing historical past. What fascinated me, although, was how an occasion like this even got here to be within the first place.
In spite of everything, once you’re contemplating an evening out, race vehicles aren’t precisely the very first thing that involves thoughts, are they? Particularly not when there’s an open bar and a dance flooring.
The brains behind this occasion and all the opposite latest Jägermeister pop-ups away from the race monitor is a model known as Rennmeister. Their mission? To current the Jägermeister assortment as extra than simply race vehicles.
If you happen to ask somebody not into vehicles to attend a basic race assembly, they are going to in all probability decline.
However invite them to a celebration with some cool classic race vehicles, throw in good music and some cocktails, and so they’ll be much more inclined to take you up on the provide.
I spent the primary a part of the night on the occasion preview, catching up with some business colleagues and having fun with the vehicles with out the standard crowds. Positive, I’d seen a few of these vehicles at occasions like Luftgekühlt Wrocław and Ultrace this 12 months, however any probability to soak within the particulars up shut is one I may by no means cross up.
After that, I might need fallen sufferer to the open bar. The Jägermeister cocktails hit the spot, and the enjoyable mixture of music made for an gratifying evening in a really distinctive venue.
A fast chat with the Rennmeister crew through the occasion has me hopeful that I can deliver you extra tales from the Jägermeister racing crew’s previous, current, and future.
For all of the seriousness and professionalism that the business typically calls for, it was nice to expertise the enjoyable aspect of issues after hours. I can’t wait to see what Rennmeister mixes up subsequent.
Mario Christou
Instagram: mcwpn, mariochristou.world
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