A brand new value struggle is fueling EV gross sales in Australia because the competitors heats as much as achieve abroad market share. BYD launched its new Atto 3 electrical SUV in Australia with a number of updates, together with decrease costs, because it appears to be like to chip away at Tesla’s lead.
Chasing Tesla’s lead
Final month, electrical car gross sales in Australia had been boosted by value cuts from leaders like Tesla and BYD.
In line with the newest information from the Federal Chamber of Automotive Industries (FCAI), 8,974 absolutely electrical autos had been bought in Australia final month. That quantity is up from the 6,194 EVs bought in April 2024 and eight,124 handed over final Might.
The expansion was sufficient for EVs to seize 8.1% of all autos bought in Australia final month, up from 7.7% in Might 2023.
Tesla nonetheless leads with Mannequin 3 gross sales reaching 1,958, surpassing its best-selling Mannequin Y (1,609). Tesla has now bought 8,823 Mannequin 3s and 9,610 Mannequin Ys in Australia year-to-date.
Though Tesla has maintained a market share of over 60%, BYD is chipping away at its lead.
With 3,567 EVs bought in Might, Tesla held a 40% share. BYD’s new Seal was the third best-selling EV final month, with 1,002 models bought, whereas the Atto 3 was fourth with 737. The expansion bumped up BYD’s market share to 18%.
BYD launches new Atto 3 with decrease costs in Australia
The Atto 3 continues to be BYD’s best-selling EV in 2024, with 3,366 fashions bought, whereas the Seal is a detailed second at 3,306.
BYD believes 2024 can be a pivotal yr because it rolls out new fashions and goals to take management in Australia’s EV market.
Following the brand new Seal, BYD launched a “main improve” for the Atto 3 Friday. BYD’s new Atto 3 incorporates a 15.6″ display screen (up from 12.8″). Along with new options like added tenting mode and karaoke, the brand new Atto 3 options decrease costs.
The usual vary Atto 3 now begins at AUD 44,449, whereas the Prolonged Vary prices AUD 47,449 (earlier than on-road prices). BYD’s new Atto 3 costs are down AUD 3,562 and the most affordable they’ve been thus far, in response to Australia’s Drive.
Powered by a 50 kWh battery and 150 kW electrical motor, the brand new commonplace Atto 3 options as much as 214 miles (345 km) WLTP vary. The Lengthy-Vary mannequin, with a 60 kWh battery, can journey as much as 261 miles (420 km).
| BYD Atto 3 vs Tesla Mannequin Y | Worth (AUD) |
Vary (WLTP) |
| BYD Atto 3 Customary Vary | $44,449 | 214 miles (345 km) |
| BYD Atto 3 Lengthy Vary | $47,449 | 261 miles (420 km) |
| Tesla Mannequin Y RWD | $55,900 | 283 miles (455 km) |
| Tesla Mannequin Y AWD Lengthy Vary | $69,900 | 331 miles (533 km) |
| Tesla Mannequin Y AWD Efficiency | $82,900 | 319 miles (514 km) |
In the meantime, Tesla’s RWD Mannequin Y begins at AUD 55,900, with as much as 283 miles (455 km) WLTP vary. The Lengthy-Vary AWD mannequin begins at AUD 69,900 with as much as 331 miles (533 km) WLTP vary.
Which one are you shopping for? The brand new BYD Atto 3? Or the Tesla Mannequin Y? Tell us within the feedback beneath.
Supply: Drive, BYD
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