Pedego, one of many earliest entrants into the US electrical bicycle market and residential to over 200 brick-and-mortar e-bikes shops, will collaborate with Newport Seaside, California-based Electrical Bike Firm, bringing extremely custom-made US-made electrical bikes into Pedego’s lineup.
Electrical Bike Firm has constructed a powerful repute for its made-in-California electrical bikes, that are assembled on the firm’s handful of Newport Seaside services.
The corporate’s well-known Customizer program provides hundreds of variations on its many fashions, permitting clients to create a bespoke bike with a mix of a number of dozen paint colours, a variety of add-on equipment, and numerous e-bike parts chosen by the rider.
Now Electrical Bike Firm and Pedego are teaming as much as deliver that very same Customizer expertise into Pedego’s community of brick-and-mortar franchise shops across the US.
“Electrical Bike Firm is happy to announce a collaboration with Pedego, probably the most revered names within the e-bike trade,” declared EBC in a press release offered to Electrek. “This partnership goals to revitalize Pedego’s 200 areas throughout the U.S. by introducing Electrical Bike Firm’s USA-made e-Cruisers and its distinctive customization instruments, together with the design wall, the place clients can design bikes like the favored Mannequin J, Y, E, or A.”
That design wall, also referred to as the Customizer, consists of a big touchscreen show the place riders can bodily design their {custom} e-bike instantly on the wall earlier than sending it off to be built-to-order within the California manufacturing unit.
“The collaboration will improve buyer engagement by providing fantastically customized, absolutely constructed bikes, all made within the U.S.,” continued the corporate. “Electrical Bike Firm stands as a frontrunner in American-made, customizable e-bikes, whereas Pedego’s attain within the trade brings a longtime community of sellers and clients. Collectively, they may create a robust synergy.”
The partnership seeks to deal with two key markets utilizing the identical bodily retailer: mass-produced, inexpensive imports, in addition to built-to-order American-made bikes.
The primary two shops launching the brand new partnership embrace Pedego Electrical Bikes Corona Del Mar and Pedego Electrical Bikes Newport Seaside on the Newport Peninsula, although nearly all of Pedego’s community is predicted to comply with go well with. Take a look at how the Customizer system works within the brief video beneath.
Electrek’s Take
That is an fascinating improvement as a result of it comes at a time after we’re witnessing fast consolidation within the e-bike market. Simply final week noticed two massive e-bike manufacturers shut down, underlining how elevated competitors and a squeezing market have impacted the ballooning e-bike trade.
When as soon as competing manufacturers can work collectively on partnerships or mergers that profit each of them by combining distinctive promoting propositions, clients profit by sustaining entry to these distinctive fashions.
On this case, Pedego is the undisputed king of placing ready-to-ride e-bikes on showroom flooring and making them accessible to potential clients, which is a rarity on this direct-to-consumer world we’re dwelling in. Pedego’s mannequin has lengthy set the corporate aside from most different internet-based electrical bike manufacturers within the US. However, Electrical Bike Firm’s well-known custom-built e-bikes present a novel alternative for one-of-a-kind rides which are constructed by American staff who earn a dwelling wage and work in snug situations.
Each manufacturers with the ability to staff up looks like a win-win, retaining ready-to-ride electrical bikes out on the ground but in addition bringing clients the choice of constructing their very own {custom} bike instantly on the wall by customizer software program inside the shop.
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