Rivian has launched a singular renewable power matching program for purchases made this yr, approaching the heels of the electrical automobile (EV) maker’s newest carbon footprint report.
On Monday, Rivian introduced a brand new program through which it is going to energy as much as 10,000 miles of driving with one hundred pc renewable power when patrons take supply of a brand new or pre-owned R1T or R1S unit by the tip of the yr, as introduced in a publish on X on Monday. The producer particulars the plan additional on its web site, including that it’s dedicated to buying 4.8 MWh of renewable power certificates (RECs) from U.S. wind and photo voltaic initiatives for each automobile it sells between now and December 31.
“Renewable power matching permits folks and firms to help the creation of extra renewable power on the grid, with the tip objective of powering all of our electrical energy consumption from cleaner and renewable sources,” Rivian writes on the net web page. “An identical program is a dedication to measure or estimate electrical energy consumption, and make sure the quantity of renewable power we develop, supply, or buy, matches or exceeds the quantity consumed over the identical time interval.”
Let’s make a daring transfer for a brighter future. We’re powering as much as 10,000 miles of driving with 100% renewable power while you take supply of a brand new R1S or R1T by the tip of the yr. Learn extra concerning the renewable power initiatives supported by the Rivian group.… pic.twitter.com/Mvpf8PvLmQ
— Rivian (@Rivian) September 23, 2024
Matching will nonetheless apply to house owners who’re already receiving one hundred pc renewable power from charging by sources just like the Rivian Journey Community.
This system appears to be the primary of its form, because it makes an attempt to encourage climate-motivated patrons to make a purchase order beneath the promotion to assist help elevated renewable power developments for the corporate. Whereas it’s not precisely a direct incentive program, it might show to be a superb software for the corporate reaching clients who’re particularly centered on EVs for transferring away from fossil fuels.
Rivian additionally shared its carbon footprint report for the R1 Gen 2 final week, reporting that it lowered automobile carbon footprints by 15 p.c with the up to date EV designs. The corporate can also be aiming to launch a product with half the lifecycle carbon footprint because the 2022 R1 line by 2030, and it plans to proceed releasing these carbon footprint studies to measure progress.
In June, Volkswagen introduced an funding of $5 billion into Rivian, with a view to companion on the event of software program and doubtlessly a three way partnership to construct EVs. Rivian additionally gained approval to broaden its Regular, Illinois manufacturing unit final month, set to assist the automaker put together for manufacturing of the upcoming R2 lineup.
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