The Proton eMas 7 (stylised as e.MAS 7) is now formally launched after an extended teaser section. The electrical SUV, Proton’s first manufacturing EV, was revealed in full at an occasion officiated by prime minister Datuk Seri Anwar Ibrahim at MITEC immediately.
The bottom Prime variant is priced at RM109,800, whereas the highest Premium is yours for RM123,800 on-the-road excluding insurance coverage. The primary 3,000 consumers will get a RM4,000 low cost, making the RRP RM105,800 for the Prime and RM119,800 for the Premium. Full particulars on the launch packages beneath.
Most could be saying ‘lastly’. There was loads of teasing even earlier than order books for the eMas 7 opened at ACE 2024 in October, the place the EV’s inside was proven for the primary time. We’ve since bought to drive the SUV at Proton’s semi high-speed check monitor in Shah Alam, and have shared with you our first impressions. The eMas 7 was at Proton’s KLIMS 2024 stand, however solely with a brand new wrap.
There are two variants of the eMas 7 – base Prime and prime Premium. Each share a front-mounted electrical motor that produces 218 PS (160 kW) and 320 Nm of torque, propelling the fastest-accelerating Proton ever to from 0-100 km/h in 6.9 seconds. Prime pace is 175 km/h.
The Prime makes use of a 49.52 kWh model of Geely’s Aegis quick blade lithium iron phosphate (LFP) battery for a WLTP-rated vary of 345 km (thumbs as much as Proton for promoting the extra sensible cycle as an alternative of NEDC, which is 410 km, or the optimistic CLTC). The Premium’s 60.22 kWh pack delivers 410 km vary (470 km NEDC, 530 km CLTC).
Proton says that inner exams present that after 921 full cost and discharge cycles – which is equal to a mileage of 400,000 km – battery state of well being is 90.5%, which ‘far exceeds worldwide requirements’.
Each assist AC charging at a max fee of 11 kW, with the Prime needing 4.9 hours for a full cost, and 6.1 hours for the Premium. The range-topper can suck in DC energy of as much as 100 kW (Prime 80 kW), and each can get from 30-80% SoC in 20 minutes. Proton says that you may acquire 135 km of vary from simply 10 minutes of charging. A V2L perform to energy exterior home equipment is out there, after all.
Talking of charging, the eMas 7 may have reside charging map integration in its infotainment system, that includes over 1,700 chargers from Malaysia’s prime CPOs – 85% of all chargers in Malaysia are within the map, and also you’ll get real-time data resembling gun availability and pricing. That is the nice work of Professional-Web, which launched this localised function within the good #1.
In the event you want some context, the newest model of the BYD Atto 3 Prolonged Vary, which is after all Malaysia’s best-selling EV, has 204 PS (150 kW) and 310 Nm, which pushes it from 0-100 km/h in 7.3 seconds. For charging, the ER (SR was dropped this yr) helps 88 kW DC and seven kW AC. WLTP vary is 420 km. To summarise, the Proton is quicker and has quicker AC charging (Atto’s DC fee straddles eMas’s two variants) however they’r each in the identical vary ballpark (Atto +10 km).
With all of the EV stuff out of the way in which, let’s discuss automotive. The eMas 7 is a C-segment SUV that’s greater than it seems to be, to us not less than – at 4,615 mm lengthy and 1,901 mm extensive, the EV is 89 mm longer and 70 mm wider than the Proton X70. Its 2,750 mm wheelbase is 80 mm longer than the X70’s, and Proton claims D-segment area.
In comparison with Proton’s Geely-based ICE SUVs, this Geely Galaxy E5 twin (similar apart from badges, however no backlit ‘digital grille’ and entrance nook trim – each not obtainable for export markets) has an natural design with delicate curves in all places – that is apt for an EV, and Proton says that with a 0.275 Cd worth, the eMas 7 has decrease wind resistance than a bullet.
The suspension consists of entrance MacPherson struts and rear multilinks. The Prime rides on 18-inch star-design two-tone alloys (225/55 Giti tyres) whereas the Premium will get 19-inch blade-style wheels with 235/50 Goodyear rubber.
The eMas 7 cabin is as per the Galaxy E5, save for Proton badging on the steering wheel and seats. The one bits lacking from the Geely are the entrance centre airbag and adjustable leg relaxation for the entrance passenger seat. Highlights embody a barely oblong-shaped two-spoke steering wheel, 10.2-inch LCD instrument panel, 2.5K 15.4-inch infotainment central touchscreen, two-level centre console and a flowing strains motif on the centre console and seats.
The screens run on Flyme OS, powered by a 7nm chip and developed by smartphone maker Meizu, which was acquired by Geely. It’s a minimalist cockpit, so capabilities resembling air-con temp and fan pace, drive modes, ADAS settings and operation of the panoramic sunroof and sunshade are all ‘within the display screen’. However it’s nowhere as excessive as Tesla and the Volvo EX30, as a result of there’s nonetheless the digital meter panel and a color 13.8-inch head-up show (Premium solely) for excellent line of sight.
There are regular stalks too – proper of the steering wheel is the Mercedes-style column-mounted gear selector; the left stalk controls indicators, entrance and rear wipers/washers and excessive beam. Talking of bodily controls, the centre console homes an enormous quantity knob (customisable) and 4 arduous nbuttons (entrance demister, recirculation, auto air-con and air-con on/off). For a model new EV, it’s a good steadiness between a dictatorial large display screen and traditional comforts.
You’ll additionally discover a wi-fi charging pad and 16 Flyme Sound Wanos audio system, together with within the entrance headrests. Talking of charging, everyone seems to be catered to – beneath the centre console is a 12V socket, a USB-A port and a USB-C port. Beneath the rear AC vents, there’s one USB-A and one USB-C port. Earlier than you ask, Apple CarPlay and Android Auto are usually not obtainable at launch; anticipate an OTA replace round six months from now. At immediately’s launch, Proton introduced that it’ll develop Bahasa Malaysia voice recognition sooner or later.
Proton is happy with the eMas 7’s 33 storage areas that embody drawers beneath the rear seats and beneath the rear AC vents, and the tall area beneath the centre console. Boot quantity us 461 litres and there’s an additional 51 litres beneath the boot flooring (no spare tyre); fold down the rear seats and also you’ll get a complete of 1,877 litres, good for 2 full-size highway bikes. No frunk, although.
Lastly, Degree 2 ADAS is commonplace throughout the board, a primary for Proton, which often reserves prime security for prime variants. 5 stars within the ASEAN NCAP (92.57 factors), examined final month.
Talking of package and variants, other than the bigger wheels talked about above, gadgets unique to the range-topping Premium are the panoramic glass roof with sunshade, powered tailgate, energetic grille shutter, auto dimming rear view mirror, reminiscence for the driving force’s electrical seat, powered entrance passenger seat, ventilated entrance seats, 256-colour ambient lights, head-up show and the 16-speaker sound system (six within the Prime). Take a look at the total spec sheet above.
Obtainable colors are Platinum Silver, Turquoise Inexperienced, Slate Gray, Lithium White and a really distinctive Quartz Rose pink shade that you simply see right here. Are women into pink vehicles? There’s just one Indigo Blue shade for the cabin, however conservative Malaysians needn’t fear because the blue is so darkish that it seems black.
As soon as once more, the eMas 7 Prime kicks off the EV vary at RM109,800, whereas the Premium is yours for RM123,800. The primary 3,000 consumers will get a RM4,000 low cost, making the RRP RM105,800 and RM119,800 respectively. Proton’s is dangling carrots within the type of a launch bundle, which features a free 7kW residence charger price RM1,500, a free V2L adaptor price RM500, low curiosity from 1.98%, a five-year limitless knowledge bundle price RM1,800 and a trade-in rebate price RM1,200. Proton says that the launch bundle is price RM8,000.
The automobile guarantee is for six years (limitless mileage) whereas the battery and EV elements are coated by a separate eight-year/160,000 km guarantee.
By the way in which, Proton’s eMas EVs (extra to return for certain) are dealt with by the corporate’s EV arm Professional-Web, and also you may need observed separate Proton eMas retailers round city by now, versus the EVs being lumped along with Proton’s ICE vehicles in showrooms. By the way in which, the eMas 7 is a CBU import from China for now (no timeline for CKD meeting was shared), and deliveries will begin subsequent yr.
So, what do you consider the eMas 7 value and bundle? Full galleries of each variants, all the color choices and brochure scans beneath. Additionally, learn our first impressions right here.
GALLERY: Proton eMas 7 Premium
GALLERY: Proton eMas 7 Prime
GALLERY: Proton eMas 7 color variants
GALLERY: Proton eMas 7 brochure, value record
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